by Sarah Ritchie. “You’ll get the agency you deserve.” For some marketers, that should be a scary thought.
Author archives: Simone Puterman
Brands & Branding: Exploring femvertising & brand resonance
by Mikayla Erasmus & Joe Mwase. Brands may play a part in social change by creating communications and messaging that empower women.
SA TV Ratings: SABC 3 — primetime top 20 for Dec, Nov & Oct 2019
by MarkLives. The hottest primetime shows on SABC 3 in South Africa revealed: TV ratings for December, November and October 2019.
The Power Report: Please Retail SA, stop going all pseudo on us
by Megan Power. I’ve always hated made-up kids’ names and it’s similar to how I feel about brands that try to impress by using inane descriptors to market their products.
Dear Radio: Disaster comms, industry layoffs & chasing chickens
by Paulo Dias. Here’s a scan of the news, stories and innovation that caught my eye from radio stations and groups around the world recently.
Young, Gifted & Killing It: Thabang Moleya
by Veli Ngubane. This award-winning director and entrepreneur, born and raised in Tembisa, is the co-founder of Seriti Films.
Cultural relevance — more than just a #hashtag
by Vikash Gajjar. It’s no longer enough for brands to just ‘join the conversation’ to up their cultural relevance. Brands need to stand up and stand for something.
#DesignIndaba25: Lots of lemonade, the odd porky
by Herman Manson. It’s not all about design; it’s about the creative process, too. In doing so, Design Indaba manages to differentiate itself properly from most of its competition.
From the outside, looking in
by David Alves. Here are a few key engagement methodologies and tactics that will help you as an agency or supplier to nurture relationships with multiple clients while allowing yourself to be human.
Mission: Make work matter
by Tom Fels. Marketing can be the mouthpiece of brands manifesting change and championing the underserved, of embedding hope in the consciousness of society and creating purpose-led futures.