“Make it go viral” — WTF?!

by Leigh Tayler. I’m sure I’m not alone when I say one of my all-time favourite WTFs is when a client’s brief says something along the lines of “make my ad go viral”.

An Accountant in Adland: Back to the future [S2 E4]

by Siwe Lawrence. We strategists don’t think about it this way but trend reports are horoscopes but for industries. Humour aside, what does the future of my two disciplines look like?

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