oe Public created this great TV spot for Spier. It positions the brand as one that ‘embraces art as a way of life.’
Author archives: Herman Manson
The Brand Bubble – The Looming Brand Crisis and How to Avoid It
Data from the world’s largest study of consumer attitudes and perceptions on brands reveals that investors are increasingly overvaluing brands while at the same time consumers are losing trust and interest in them. Considering that a third of shareholder value is brand value, this growing disconnect should be of urgent concern to CEOs, marketers, analysts and investors.
Best US magazine covers of 08
The American Society of Magazine Editors (ASME) has announced the finalists for 2008’s best US magazine cover contest. We look forward to see local covers getting some attention when the PICA awards release its list of SA finalists.
Clover wins with Afrikaans
At the recently held Pendoring Awards Joe Public South Africa walked away with three Golds as well as the overall, highly sought after Prestige Award. Joe Public was awarded Gold for its ‘Jantjie’, ‘Naas’ and ‘Noot vir Noot’ Clover campaign in the newspaper category
The other 2010 mascot!
Here is a look at the other 2010 mascots – for the Winter Games that will be taking place Vancouver.
Mascot for 2010 FIFA World Cup launched
Zakumi, a leopard, has been launched as the mascot for the first African FIFA World Cup in 2010.
What if Tippex could work for every mistake we made?
This campaign for Tippex from The Jupiter Drawing Room poses the question “What if Tippex could work for every mistake we made?”
Surprise. Delight. Entertain.
The web delivers what ad land seems to have forgotten by Mandy de Waal
SA politics rebranded?
While the financial world faces what has been described as earthquake promising to re-align world markets a political earth-quake is shaking up South African politics since the Natal High Court ruling slamming President Mbeki for interfering with the prosecution of his rival Jacob Zuma.
Berners-Lee argues for humanity connected by technology
Give the web back to the people. This is the essence of what Tim Berners-Lee, considered one of the fathers of the modern World Wide Web, said at the September 14 launch of the World Wide Web Consortium, or W3C for short.