The ultimate social media strategy is not having one

by Dave Duarte. On Sunday 1st May 2011, Barack Obama announced that Osama Bin-Laden had been killed. The strike against his compound in Pakistan was not televised, but it was tweeted. The thing is, Al-Qaida was already looking irrelevant after the “Arab Spring” – the social-media enabled revolutions that occurred throughout the Middle-East in early 2011.

Where to find the #NetProphet 2011 speakers on Twitter

Want to follow the 2011 NetProphet conference speakers? Look no further. The tag for the event taking place May 12 in Cape Town is #netprophet.

Cell C – from apologetic to annoying

Associated Magazines has just placed an audio ad featuring Trevor Noah on behalf of Cell C in the latest editions of Cosmopolitan, Marie Claire, O, The Oprah Magazine and new collector’s edition House and Leisure Food. “Welcome to the World of Cell-C,” the sound insert squeaks out as you flip through the special four-page ad, “The power is in your hands.”

Mandela ‘death’ hoax exposes weakness of Twitter as news platform

The retweet didn’t kill the newsman, after all. As it turns out, the growth of Twitter simply reiterates the essential role of journalists in sifting through and filtering the rumour mill that hangs around the neck of the information economy. And a good thing it is, too.

Another Guide to Following People on Twitter

How does one decide who to follow on Twitter? The answer is apparently much more complicated than you would expect. None of that “I don’t like this guy’s face” nonsense. It’s a potentially lengthy process involving multiple steps according to various social media expert types.

‘Social media experts’ and flow charts go together like Google and Verizon or Facebook and privacy-invasion. They just get one another. The web hosts numerous attempts to chart the thought process of you, dear Tweep, in deciding who you will follow.

When tweeting an opinion is a fireable offence, media loses

The debate sparked by CNN’s firing of Nasr can be found all over the web with some big-name journalists venturing an opinion. Lucky for them, they don’t work for CNN. Many journalism schools still don’t encourage students to form or express opinions. It’s because journalists need to be objective, not takes sides, thus offering the complete story to readers so they can form their own opinion rather than have yours crammed down their throat.

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