Shelf Life: adidas — revolutionising the game

adidas creates it own game; Castrol launches the Vuvu-Lyza; and a new wave of colour from Canon — Cheryl Hunter’s weekly pick of all things new!

Ad Feature: How good does the top of the corporate ladder look?

by MarkLives (@marklives) The Ad Feature team of Andy Rice, Sizakele Marutlulle and Jacob Moshokoa returns to hand out one Hero and two Zeros, as well as chat to Lowe Cape Town’s Kirk Gainsford about #GetMeTo21, the Grand Prix-winning campaign at the recent APEX Awards, celebrating effectiveness in advertising!

Ad Feature: Arrival of winter better late than (k)never

by MarkLives (@marklives) It’s Zero time! In the latest Ad Feature, branding expert Andy Rice, marketing consultant Sizakele Marutlulle and 947 anchor Jacob Moshokoa hand out two Zeros and one Hero! Rice also wants to know where the CEOs are from the bigger ad agency groups in the CEO SleepOut challenge for charity…

Ad of the Week: That awkward moment

by Oresti Patricios (@orestaki) Normally “So, what do you do?” is a way for someone to ‘size you up’ — and if you’re currently unemployed, or in an embarrassing job, it can lead to an awkward moment. In the latest Careers24 campaign from Ogilvy Cape Town, this awkwardness is capitalised upon, leading to some great ‘cringe’ comedy.

Agency Leaders: 2014’s most-admired ad agency in Cape Town

by Herman Manson. Every year, MarkLives polls South Africa’s top agency leaders to find out what they think of their competitors, whom they see as effective managers and great creatives, and where they believe their future competition is likely to come from. Today, we publish the results of our regional Cape Town poll.

#AdoftheYear: Top 10 Best South African Ads of 2014 [ads 10–6]

by Oresti Patricios (@orestaki) The Christmas decorations are out in the malls, the newspapers are full of brochures and seasonal specials, and the promise of a well-earned break is just around the corner. With two weeks to go until closes shop for the holidays, it’s time to do a countdown of the #Top10 Best South African Ads for 2014.

Ad of the Week: Eyes in the back of your head

by Oresti Patricios (@orestaki) These are technological innovations that boost our driving with added elements of safety and convenience. A while ago I featured an ad for Merc’s system that detected driver drowsiness — now it’s VW’s turn, with the brand’s ‘Side Assist’.

Ogilvy apologises for, withdraws controversial Feed A Child ad

by Herman Manson (@marklives) Ogilvy Cape Town, the agency behind the controversial new Feed a Child campaign, has apologised for giving offence and confirmed that the ad has, in consultation with its client, been withdrawn. The ad showed a wealthy white woman treating a black child like a pet and feeding him bits of food off her plate. In one scene the boy licks her fingers clean. ‘The average domestic dog eats better than millions of children,” the ad concludes. It then urges viewers to make a donation to NGO Feed a Child.

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