by Herman Manson (@marklives) Allan Gray has awarded its advertising business to Ogilvy & Mather Cape Town. The business went out to pitch after King James resigned as its agency after 11 years, following its appointment to handle the Sanlam Group advertising and communications account.
Tag archives: ogilvy cape town
Ad of the Week: Rescue me
by Oresti Patricios (@orestaki) Most ad agencies adopt causes, but I’d like to single out Ogilvy Cape Town for its support of the National Sea Rescue Institute (NSRI) and the stellar print campaign that not only publicises what the NSRI does but makes a very clear call to action.
Agency Leaders: 2013’s most-admired ad agency in South Africa
by Herman Manson (@marklives) The annual poll by the MarkLives team amongst South Africa’s leading agency executives has already revealed which agencies, agency leaders and creatives are most admired by regional peers. This set today’s results rather nicely. Which city will play host to the most admired agency an ad execs in the country? Will it be Johannesburg with Joe Public or Cape Town with Ogilvy Cape Town?
Agency Leaders: 2013’s most-admired ad agency in Cape Town
It’s always good to know what the boss thinks. Having polled Cape Town’s agency leaders we can now tell what those leading the city’s ad agencies think of their competitors, who they see as effective managers and great creatives, and where they believe their future competition is likely to come from.
Design Annotator: Creative Co-Working, Digital MTB Courses and Attention Seeking Illustration
Co-working seems to be booming all over South Africa. Our co-working space in Johannesburg is nearly full-up, and there have been some other interesting spaces popping up. We’ve brought you some of the best, most interesting spaces in Cape Town to work from to meet other inspiring creatives. The second series in the 21 Icons project has also been released with FW De Klerk and we show some interesting work from local illustration studios. Lastly, have a look at the wacky Stimorol campaign, while Toyota have seriously taken the interpretation of physical/digital to a new level with the outdoor website built by Hello Computer and DraftFCB.
Final gold for SA at #canneslions
The Film, Film Craft and Branded Content & Entertainment Lions category winners have been announced at the annual Cannes Lions International Festival of Creativity.
SA wins Media and Outdoor Lions #canneslions
The Innovation, Media, Mobile and Outdoor Lions category winners have been announced at the annual Cannes Lions International Festival of Creativity. See also SA Cannes Lions winners Day 1.
EXCLUSIVE: Ogilvy Cape Town MD to leave agency, country
by Herman Manson (@marklives) Ogilvy Cape Town MD Gavin Levinsohn is resigning his position at the end of the year to emigrate to Australia, MarkLives has confirmed. The news was announced to Cape Town staff earlier this week.
Design Annotator: Fast Cars And Interesting Faces
Design Annotator with Uno de Waal is a new column featuring the top design work from South Africa’s biggest online creative showcase, Between 10 and 5, curated by Publisher Uno de Waal @Unodewaal.
June is always a special month for us at Between 10and5. This month we focus on projects that young people are doing, or projects that involve the youth in some way. I’m really excited to bring you the best of what the next generation of South African creatives are bringing to the table. We also have some great illustration work as always, and a personal favourite of mine is the street photography coming from Durban.
Ad of the Week with Oresti Patricios – when anything is possible
Humour is often used to great effect in advertising. The youth market is particularly open to a good laugh, and six years ago Opel raised eyebrows by making a series of wacky, crudely animated ads that focussed on the ‘fun’ aspects of owning a car. In fact, many of them didn’t even talk about the car – they were just silly, funny or weird.
The CorsaLite ads featured the ridiculous, absurd and wonderfully funny Raj Brothers, and the commercials that were produced over a decade ago still live on in our memories and YouTube because they were so distinctive and hilarious.
In the stuffy old days of advertising, car commercials were largely targeted at adults, and focussed strongly on benefits – like safety, fuel efficiency, power… the stuff that interests ‘Dad’. Fortunately advertisers came to their senses, and part of the big changes in automobile advertising was the idea that humour could feature in a car ad. Ten years ago the Raj Bros TV spots for CorsaLite were some of the most talked about ads of the time, because they were so unusual, and because they worked.
VW’s entry-level product, the Polo Vivo, is definitely aimed at the youth market, and although its sticker price is not the lowest on the market, it has the VW brand and sleek looks that set it apart from its peers. And then there’s the commercial campaign. The idea central to this clever and comedic campaign: “Wouldn’t it be awesome if the unlikely and improbable could come true? Well if Volkswagen can make Polo Vivos available for such a crazy price, then who knows what other crazy things might happen…”
This ad takes place in the world of students: university. A dreamy looking young man is falling asleep in a class – which looks a lot like Advanced Calculus, given the cryptic scrawling on the board. The professor announces that this is an unsolvable equation. Our hero is woken by the prof, and blurts out what is clearly a guess: “Eleven”.