by Marguerite de Villiers. In a post-truth era, consumers are looking to connect with products that they can relate to.
Category archives: Watch
Eyeballs & ideas — marketing in a digital age
by Gau Narayanan. Why do we think that brands need to pay for eyeballs on the large screen but not on the small screen?
Design Plus: Pioneering French ad agency turns to product design
by Mark Tungate. Gone are the days when advertising agencies just made ads; now they also design objects
Ad of the Week: Feeling warm and fuzzy with Mohair South Africa
by Oresti Patricio. Director Nicholas Waring of Rooftop has created a heartstring-tugging marketing video for Mohair South Africa.
Shelf Life: OMO Auto dad takes on laundry role
OMO Auto shifts gender perspective; Sneakerness comes to Africa; and Ogilvy Cape Town’s 40 Minutes for Clorets — Cheryl Hunter’s weekly pick!
OLC’s simple symmetry for success
by Kim Penstone. What is the TV ad of the future? Jerome Cohen of OLC is placing his bets on experiences.
Ad of the Week: Gangs of ballet
by Oresti Patricios. TBWA\Hunt Lascaris and Jeana Theron and Ross Garrett of Darling teamed up with Joburg Ballet to create a project that entertains.
Tanzanian agency Aggrey & Clifford gets East Africa
by Herman Manson. This independent Tanzanian agency offers a range of communications and advertising solutions to clients.
Young, Gifted & Killing It: Zwelethu Radebe
by Veli Ngubane. Zweli Radebe’s been directing TVCs for local and international agencies and clients in nine countries across Africa and Europe.
Ad of the Week: Burger King gets fancy with le burger
by Oresti Patricio. Jupiter Cape Town and Ola! Films serve up a healthy dollop of tongue-in-cheek for Burger King’s new Tendercrisp offering.