Zeitz MOCAA’s brand ID by M&C Saatchi Abel; Yuppiechef opens shop; & Table Mountain Cableway’s Mastercard facelift — Cheryl Hunter’s weekly pick!
Category archives: Watch
Re-tilting influencer campaigns
by Herman Manson. Arye Kellman and Jason Levin are positioning this new influencer marketing agency as a creative concept-led one.
Post Truth: Fact vs fiction in marketing
by Marguerite de Villiers. In a post-truth era, facts become questionable; consumers grow sceptical; brands draw inspiration from multiple perspectives.
Ad of the Week: Nedbank CIB’s new angle on money
by Oresti Patricios. Nedbank CIB’s ad from Joe Public takes viewers on a journey through a changing landscape of nature, humanity and tech.
Shelf Life: The Blacksmith Collective — where creatives merge
Blacksmith Collective offers creative pool; Woolies launches De Villiers choc pod; Radisson Blu gets social with Skript — Cheryl Hunter’s weekly pick!
The making of South Africa’s biggest foodie magazine
by Herman Manson. PnP Fresh Living’s massively upped print run offers a sense of the resurgence of print and its value offering to brands.
Ad of the Week: Absa Premiership turns up the rivalry
by Oresti Patricios. The Absa Premiership kicks off with an upbeat launch video from FCB Joburg and director Robin Goode of Figment Films.
PRCA expels Bell Pottinger
by MarkLives. The PRCA has expelled Bell Pottinger, following an investigation into controversial work done for the Gupta-owned Oakbay Investments.
Brands continue to challenge gender norms
by Leigh Tayler. 2017 has shown no sign of the growing consciousness around women, their rights and gender-stereotypes unravelling slowing down.
Shelf Life: Waterless-cooking challenge H2ZERO kicks off
140BBDO and SMILE 90.4FM launch Waterless Wednesdays; Yves Saint Laurent releases Y; and The Crazy Store turns 20 — Cheryl Hunter’s weekly pick!