Cheryl Hunter (@cherylhunter)’s weekly pick of recent product, packaging, design and food launches: new-look Stafford Bros & Draeger; a love story — Takealot and Kalahari; and Blackberry launches the Leap.
Category archives: S’HOT
Ad of the Week: The horse whisperer
by Oresti Patricios (@orestaki) This week, still under the overarching theme of “Things that really matter”, we have no choice but to give Nedbank another nod, for “Reins” — a TV ad aimed at the business-banking client. And, once again, the execution of the television commercial is by agency, Joe Public, with production by Velocity Films.
Ad Feature: How ultra-premium brands expand in recessionary times
by MarkLives (@marklives) It’s a full house of three Zeros in the latest Ad Feature, not to mention FIFA, Sepp Blatter and Appletiser! expert Andy Rice and Sizakele Marutlulle also discuss the proliferation of high-end brand shops in local malls, despite what we thought to be recessionary conditions.
MagLove: Classic travel with Go!
MediaSlut (@MediaSlut)’s choice of the best international and South African magazine covers this week: WIRED (Italy), New Scientist (Netherlands), New York, Classic Go!, and TASTE.
Shelf Life: Bringing taste in-house
Cheryl Hunter’s weekly pick of recent product, packaging, design and food launches: Weylandts launches Tastemakers, Brandhouse mixes it up, Source Africa opens in Cape Town, and StreetSmart hits the R10m mark.
Ad of the Week: When you talk to me, it’s pure electricity
by Oresti Patricios (@orestaki) In an online activation campaign for test-driving the new BMW i3 electric car, NATIVE VML has built a dedicated microsite targeting the luxury-brand car buyer with a preference for ‘green’ and sustainable alternatives. A talking AI is built into the website, making it completely different to all the other car-brand sites one finds.
Ad Feature: Arrival of winter better late than (k)never
by MarkLives (@marklives) It’s Zero time! In the latest Ad Feature, branding expert Andy Rice, marketing consultant Sizakele Marutlulle and 947 anchor Jacob Moshokoa hand out two Zeros and one Hero! Rice also wants to know where the CEOs are from the bigger ad agency groups in the CEO SleepOut challenge for charity…
Shelf Life: Making ordinary a success
Cheryl Hunter’s weekly pick of recent product, packaging, design and food launches: Ordinary Skincare making extraordinary strides; Better connections for Incredible Connection; and “Hollywood in my Huis” hits the big screen.
Ad of the Week: Lions with lightsabers [Oh yes!]
by Oresti Patricios (@orestaki) Now the cat videos that dominate them interwebs usually depict domestic cats, with their strange positions of sleep or cute play, but this doesn’t mean we don’t love the big cats. And this week’s ad is all about the big ’uns — those kings and queens of the jungle — Panthera leo!
Ad Feature: Advertising where you’d least expect it!
by MarkLives (@marklives) In the latest Ad Feature, branding expert Andy Rice, marketing consultant Sizakele Marutlulle and EWN anchor Jacob Moshokoa hand out two Heroes and a Zero!