by Oresti Patricios (@orestaki) Get ready for an overload of cuteness in this week’s Ad of the Week, which is all about the Johannesburg Zoo’s “Night Tour Shadows” activation. The project is the brainchild of Y&R South Africa, Johannesburg, and it is full of imagination, engagement and fun.
Category archives: S’HOT
Global.Ad.Geeks: Lynch takes the milk from the coconut
by Mandy & Jon (@mandyldewaal) Jane Lynch has been doing a little commercial movie making of her own, and the result is a series of whacky, eclectic and laugh-out-loud funny spots for Vita Coco Coconut Water.
Ad Feature: Is Dlamini only great because of his big hair?
by MarkLives (@marklives) In the latest Ad Feature, Andy Rice, Sizakele Marutlulle and Sheldon Morais hand out a Superhero, Hero and Zero to “Guitar solo in the key of 86″, #FeelWimbledon”, and “The Great Dlamini”. We also hear from Eoin Walsh about Havas WorldWide Joburg’s campaign to raise awareness and funds for Saving the Survivors.
Shelf Life: Hennessy celebrates 250 years on four continents, including Africa
Cheryl Hunter (@cherylhunter)’s weekly pick of recent product, packaging, design and food launches: the Hennessy 250 tour comes to Jozi; Tsogo Sun flies the rugby flag; The Botanist launches in South Africa; and Quaker Oats now on SA breakfast menus.
Ad of the Week: Making match night legendary
by Oresti Patricios (@orestaki) Tagged as #ChampionTheMatch, M&C Saatchi Abel’s brand-content idea for EUFA Champion League sponsor, Heineken, was to bring the world of the league closer to South African fans. The concept? To stage a fanzone event in Pimville, Soweto, for local fans.
Global.Ad.Geeks: Making sad grannies glad
by Mandy & Jon (@mandyldewaal). There’s nothing sadder than a lonely Granny. Which is why it is truly heartbreaking to watch Vodafone Romania’s Sunday Grannies advert, part of a broader campaign by the mobile network to prove that social media can mitigate against loneliness.
Ad Feature: Why #LoveYourBum is a bum idea
by MarkLives (@marklives) The all-star cast of Andy Rice, Sizakele Marutlulle and Jacob Moshokoa reunite for the latest Ad Feature, high (or low)-lighting Tui Beer, Joburg Zoo Night Tours, Babysoft Washlets, Volvo Trucks (Canne Lions) and Facebook’s #CelebratePride.
MagLove: Unusual cover elements
MediaSlut (@MediaSlut)’s choice of the best international and South African magazine covers this week: Columbus Monthly, Das Magazin (Switzerland), The New Review, TIME and Taalgenoot.
Shelf Life: Seldon Water finds a new lexicon in glass
Cheryl Hunter (@cherylhunter)’s weekly pick of recent product, packaging, design and food launches: Seldon — water off a duck’s back; Candystick collecting; and Red & Yellow opens in Joburg.
Ad of the Week: The Land Rover legacy #CelebrateDefender
by Oresti Patricios. #CelebrateDefender, the farewell campaign for the Land Rover Defender, from Y&R Johannesburg, certainly cuts through the clutter.