Bloomberg Businessweek, Discovery (Cathay Pacific), Ferment, Interview and MC1R — MediaSlut’s choice of the best international mag covers this week.
Category archives: S’HOT
Shelf Life: Green mannequins help reduce Woolworths’ CO2e
by Cheryl Hunter. Eco-friendly mannequins for Woolies; KWV truffles onto the gin market; and Ads24 launches The Beat.
Ad of the Week: Touching tribute goes viral
by Oresti Patricios. This week’s #AdoftheWeek is not an ad but a private gesture made by a very public brand that went viral, thanks to social media.
Ad Feature: A surfing motorbike and other pipe dreams for brands
by MarkLives. One Superhero and two Heroes and the role stunts play in modern-day brand communications!
Shelf Life: Smart new-look Pick n Pay trials in Gauteng
by Cheryl Hunter. Pick n Pay revamping stores; salting the wine experience; GoPro licenses its content; and Montego pet treats launched.
Ad of the Week: Because that’s what friends do
by Oresti Patricios. The new series of Lucozade TV ads from Ogilvy & Mather Joburg feature testing scenarios. The best ad, for me, is “Performance Art”.
Global.Ad.Geeks: Reality gets a close shave
by Mandy & Jon. In recent years, razor-blade industry giants have been affected by facial-hair trends in facial hair, with a knock-on effect on retailers and novel responses from advertisers in turn.
Ad Feature: Is Premier David Makhura superstar material?
by MarkLives. For the first time ever, a radio ad makes it to the Ad Feature! We also hear from Clinton Nortje about how Greatstock will pay you good money for your outstanding amateur photography.
MagLove: The key to magazine covers that give you the chills
MediaSlut (@MediaSlut)’s choice of the best international and South African magazine covers this week: Futu, Maisonneuve, New York, Cape Etc, and JSE Supplement (Property).
Shelf Life: Ask Afrika rewards SA’s iconic brands
Cheryl Hunter (@cherylhunter)’s weekly pick of recent product, packaging, design and food launches: South Africa’s favourite brands recognised, going LEGiT with Boity, and whisky workshops with Bruichladdich.