by Oresti Patricios (@orestaki) I can’t always say that our choice for Ad of the Week is a ‘slam dunk’, but this week there’s no doubt. Checkers has scored a massive win by pairing its brand ambassador, Nataniël, with new local YouTube sensation, ‘Suzelle’ of Suzelle DIY.
Category archives: S’HOT
Global.Ad.Geeks: Clearasil ad hits the spot
by Mandy & Jon (@mandyldewaal) Remember when you were younger — much younger — and had a different perspective of time? New York-based global agency, Droga 5, plays with the concept of time in its TVC for Clearasil.
Ad Feature: How good does the top of the corporate ladder look?
by MarkLives (@marklives) The Ad Feature team of Andy Rice, Sizakele Marutlulle and Jacob Moshokoa returns to hand out one Hero and two Zeros, as well as chat to Lowe Cape Town’s Kirk Gainsford about #GetMeTo21, the Grand Prix-winning campaign at the recent APEX Awards, celebrating effectiveness in advertising!
MagLove: Celebrating the human form
MediaSlut (@MediaSlut)’s choice of the best international magazine covers this week: ESPN, Glamour, Women’s Running, Flaunt, Internazionale, WAD and Dummy.
Shelf Life: Hill’s finds the ideal balance for pets
Cheryl Hunter (@cherylhunter)’s weekly pick of recent product, packaging, design and food launches: finding a balance with Hill’s Pet Nutrition; Doritos launches two new brands; South African rosé wines recognised; and Starbucks sets it sights on SA.
Ad of the Week: Hello, Cape Town weekend!
by Oresti Patricios (@orestaki) Cape Town Tourism has been running a fun, yet powerful, online campaign by Design Infestation that promotes the city as a destination “for all seasons, for all people”. Whether you’re a foodie, an adrenalin junkie or a culture vulture, the message in the advertising is that Cape Town has something that will appeal to you.
Global.Ad.Geeks: Carlsberg’s heavenly haircut
by Mandy & Jon. It does look as if Carlsberg is targeting the hipster market with its recent spot, “If Carlsberg Did Haircuts”. And, we all know that one of the most-prized personal assets of that human subspecies known as ‘the hipster’ is their hair — both cranial and facial.
Ad Feature: A world without labels
by MarkLives (@marklives) In the latest Ad Feature, Andy Rice, Jacob Moshokoa and Sizakele Marutlulle hand out two Heroes and a Superhero. We also go behind the scenes with Produce Sound, the people behind Rice’s Toyota 86 superhero from last week!
MagLove: The best magazine covers this week
MediaSlut (@MediaSlut)’s choice of the best international and South African magazine covers this week: Edgar (Middle East), ShortList, Intern, The New York Times Magazine, Seasons (Russia), Stylist (UK), Time Out (various) and Finweek.
Shelf Life: It’s a shelf war for new products in SA
Cheryl Hunter (@cherylhunter)’s weekly pick of recent product, packaging, design and food launches: Kauai comes of age, GoPro’s new HERO, accolades for KWV and Glenlivet, and Nielsen reveals South Africa loves new products.