by Oresti Patricios (@orestaki) A Cadbury Lunch Bar promotion that gets people to look a little closer is the brainchild of digital agency Hellocomputer, in celebration of Lunch Bar’s Golden 50th anniversary.
Category archives: S’HOT
Ad Feature: Car marques missing the mark!
by MarkLives (@marklives) Andy Rice, Sizakele Marutlulle and Jacob Moshokoa are once again reunited to talk ads in the latest Ad Feature! Rice gives a Hero to the #PlayWithOreo pop-up café in Rosebank, Johannesburg, Moshokoa hits out at the new TVC for Audi’s TT and Marutlulle zeroes a car brand, too — Suzuki.
MagLove: Tributes to Charlie Hebdo
MediaSlut (@MediaSlut)’s choice of the best international covers this week: The New York Times Magazine, Esquire Singapore, Süddeutsche Zeitung Magazin, Les Inrocks and The Advocate.
Shelf Life: More bling for Sandton City
Cheryl Hunter (@cherylhunter)’s weekly pick of recent product, packaging, design and food launches: Diamond Walk opens at Sandton City, a brand new South African invention, and PEP gets banking.
Ad of the Week: Making dreams come true
by Oresti Patricios (@orestaki) The latest campaign by Nedbank is an extension of last year’s “Ke Yona” campaign, which we also named Ad of the Week. This year, the concept has evolved, featuring the aspirational slogan, “Make things that really matter happen”, and communicating this is the Joe Public ad “Making Things Really Happen: Bathtime”.
Ad Feature: How do you feel today — beautiful or average?
by MarkLives (@marklives) In the latest Ad Feature, 947 presenter Stacey Norman joins marketing consultant Sizakhele Marutlulle and EWN news anchor Jacob Moshokoa for the Ad Feature this week, giving a Superhero to Dial Direct’s “The Notebook” from Joe Public.
Ad of the Week: Consistency is the key
by Oresti Patricios (@orestaki) The age-old narrative of humans looking to the sea for their livelihood is the story upon which the new commercial for Prudential Investment Managers from Lowe Cape Town is based.
Ad Feature: Brand Obama strikes a pose and EWN goes rapping!
by MarkLives (@marklives) In the latest Ad Feature, branding expert Andy Rice is joined by EWN news anchor Jacob Moshokoa and EWN online editor Sheldon Morias to award one Superhero, one Hero and one Zero on the Wall of Fame or Shame.
MagLove: An all-South African roundup
MediaSlut (@MediaSlut)’s choice of the best South African magazine covers this week: Cosmopolitan South Africa, ELLE South Africa, Getaway, British Airways High Life, Men’s Health South Africa and Sports Monthly.
Shelf Life: The return of Panasonic to South Africa
Louise Marsland (shelflifeatmarklivesdotcom)’s weekly pick of recent product, packaging, design and food launches: Panasonic reinvests in South Africa, Durex is sensitive to consumers’ needs and tartan continues its comeback.