Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: Hallmark House is transforming into designer mixed-use space in Maboneng; Lipton launches a new combination flavour; Protea Fire & Ice! Menlyn opens; and the rebrand of Orlando Stadium is underway.
Category archives: S’HOT
Ad of the Week: Enter the imaginarium
by Oresti Patricios (@orestaki) PPC Ltd has come up with a new promotion that radically reinvents the more-than-100-years-old cement brand.
Ad Feature: Do sex and technology gel? Even Durex doesn’t think so!
by MarkLives (@marklives) In this week’s Ad Feature, we have three Heroes on the new Wall of Fame or Shame! Durex’s latest long-form work, dealing with the effect of technology on relationships, also makes an appearance.
MagLove: Luscious illustration and simplistic typography
MediaSlut (@MediaSlut)’s choice of the best international and South African magazine covers this week: Metropoli, Stylist, Variety, ELLE South Africa and Joburg Style.
Shelf Life: New positioning for heritage Cape brand
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: 330-year-old Boschendal brand refreshes; Nando’s goes uptown; and Momentum’s foray into fashion.
Ad of the Week: Through the virtual looking glass
by Oresti Patricios (@orestaki) Augmented reality (AR) is hardly a new concept – it’s been tried before and often the results have been gimmicky. But I think Appletiser’s AR “Appletiser Collectables” campaign for the “Months of Love” really works, for various reasons.
Ad Feature: Heroes & Zeros gets an upgrade
by MarkLives (@marklives) The Ad Feature from Primedia Broadcasting returns in 2015 with a new look, more content — and an expanded panel. Ad critic Andy Rice is joined by brand and communications strategist, Sizakele Marutlulle, and EWN anchor, Jacob Moshokoa, to rate and slate the ads on their radar screen.
Shelf Life: Happy 50th, Lunch Bar! Here’s to much more munch, oviaas!
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: An iconic Cadbury chocolate turns 50; Coca-Cola bottles up its artistic side; new reds from Glenelly; and a shout out to brands which delivered in the #CapeFires.
Ad of the Week: Not all things black and blue are #thedress
by Oresti Patricios (@orestaki) A couple of weeks ago, Ireland/Davenport quickly spotted an opportunity to capitalise on the viral nature of #thedress for one of its clients — the Salvation Army’s Carehaven. The result is a campaign that is simple, smart — and the flash of inspiration is in the wording “black and blue.”
Shelf Life: The best of Design Indaba Expo 2015 #designindaba #makechange
by Louise Marsland (@Louise_Marsland) This year it was Design Indaba’s own projects that attracted much of the attention: Take 2 — giving life to used objects; the Most Beautiful Object in SA (MBOISA); how Artymiss won creativity; and Woolies takeout a win at DI 2015.