by Oresti Patricios (@orestaki) Ballantine’s Scotch Whisky is a brand that has used an imaginative, cross-market, brand-building campaign to create an image that is fresh, new and in tune with the modern generation. The slogan is “Stay True,” and this refers initially to the idea that Ballantine’s respects its roots.
Category archives: S’HOT
#AdFeature: KFC says burgers can’t be choosers & does the new Nike ad just do it?
by MarkLives (@marklives) In the latest Ad Feature, Andy Rice gives a report back after his visit to the US, looking at how different television advertising there is to what we get here in South Africa, and the three-person panel chooses one Superhero and two Heroes.
MagLove: Tons of emotion
MediaSlut (@MediaSlut)’s choice of the best international and South African magazine covers this week: The New York Times Magazine, TIME, Volkskrant Magazine, The Intrepid Explorer and Signature.
Shelf Life: An atypical fashion brand
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: Punk & Ivy makes typography LEGiT; more hotels and more upgrades for Protea; and Moving Tactics launches retail analytics.
Ad of the Week: Getting a lion’s bite back
by Oresti Patricios (@orestaki) So what does a denture adhesive have to do with lions? It seems like a stretch, but denture adhesive manufacturer Fixodent has adopted a project that proves how doing good can be good business, plus add depth to a brand’s profile.
Ad Feature: Are financial ads starting to pay off & has Brothers For Life cut it too close?
by MarkLives (@marklives) In this week’s Ad Feature, guest brand analyst Sylvester Chauke (@sylvesterchauke) takes the place of Andy Rice. Together with marketing consultant Sizakele Marutulle and EWN anchor Jacob Moshokoa, one Superhero, one Hero and the first Hero-Zero are chosen for the Wall of Fame or Shame.
MagLove: ELLE rebels, a signature Feast, Gaultier stripes and movie magic
MediaSlut (@MediaSlut)’s choice of the best international and South African magazine covers this week: ELLE UK, Feast, Le Parisien Magazine, kykNET and Taalgenoot.
Shelf Life: Mondelēz SA still playing with pop-up stores
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: Oreo launches a delectable pop-up store; Design Partnership deconstructs Doppio Zero; and some of the best recent global brand activity.
Ad of the Week: More than merely money
by Oresti Patricios (@orestaki) This week I am breaking with convention again. I am not going to focus on a typical advertisement, but rather on the Project Phoenix campaign, spearheaded by FoxP2 that does something other than sell a product or brand.
Ad Feature: Clever advertising on Grayhairston Drive
by MarkLives (@marklives) In this week’s Ad Feature, Andy Rice gives a thumbs up for the very clever new Sky News UK election campaign; Sizakele Marutulle loves a piece of work by TBWA\Hunt\Lascaris for Angola GA Insurance; and Jacob Moshokoa gives a pat on the back to JWT’s outdoor campaign for the Gautrain.