by Oresti Patricios (@orestaki) It goes without saying that Castle Lager is an iconic South African brand, and it has taken a lot of time, effort and money to achieve this status. Naturally, the “Superfans” campaign capitalises on the feel-good factor associated with sport. And this latest commercial is a goodie — it’s an epic journey, a hell of a tale, a real mini-movie with a spectacular ending.
Category archives: S’HOT
Shelf Life: Enabling free branding services for South African NGOs
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: Brand Alive gets that loving feeling; Heriz Gallery keeps wolf from the door; Distell up for top global award; and McDonald’s shares its staff.
Ad of the Week: That awkward moment
by Oresti Patricios (@orestaki) Normally “So, what do you do?” is a way for someone to ‘size you up’ — and if you’re currently unemployed, or in an embarrassing job, it can lead to an awkward moment. In the latest Careers24 campaign from Ogilvy Cape Town, this awkwardness is capitalised upon, leading to some great ‘cringe’ comedy.
An ‘orsom’ press release from Net#work ‘and other peeple’
We received this ‘orsom’ press release from Mike Schalit, chief creative officer at BBDO SA, on a new ad his agency just made for Chicken Licken.
Shelf Life: Global identity refresh for power tool brand
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: global brand refresh for BLACK + DECKER; Peppadew launches spicy addition; and Corobrik reimagines our cities.
Ad of the Week: Exploring the night
by Oresti Patricios (@orestaki) We love campaigns that use new media (sometimes along with ‘old’ media) in innovative and interesting ways. Smirnoff has raised the bar with a multi-channel campaign that promotes one of its more club-oriented products — Smirnoff Ice Double Black with Guarana.
Shelf Life: Spur Corp hungry for new flavours
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: gourmet date for Spur; Marriott extends footprint in SA; a fashionable start for Fashion Media; and Career24 beach activation works hard.
Ad of the Week: A notebook that tugs at the heartstrings
by Oresti Patricios (@orestaki) Time wasted at work could be time spent with your loved ones. Time lost in the hurly-burly of life is less time for creating a better quality of life. And the latest ad from Dialdirect insurance and Joe Public brings that simple message home, in a mini-movie that tugs at the heartstrings.
Shelf Life: Elegant but with an untamed twist
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: an untamed look for KWV Wild Africa Cream; USN launches endurance range; The Capital aims to take over business travel space; and Nespresso promotions deck the halls.
Ad of the Week: Getting Dad’s approval for a car
by Oresti Patricios (@orestaki) I’m generally wary of car ads that use dangerous stunts and high-speed driving, as if the ‘thrill of the drive’ is the most important consideration when buying a car. That said, I think Nissan Almera’s “Dad’s Approval” from TBWA\Hunt\Lascaris turns the model on its head.