by Oresti Patricios (@orestaki) Traditionally, insurance companies have tended to deal with matters such as death and accidents with a certain amount of gravitas. After all, death is no laughing matter. Or is it? In the latest TV spot from Hollard, by M&C Saatchi & Abel, the mould has been broken, with a commercial called “Caravan”.
Category archives: S’HOT
Heroes & Zeros: Land Rover gets the thumbs up
This week during The Ad Feature on 702, Jenny Crwys-Williams (@jcwLIFE) gives a thumbs up to Land Rover, while Lewis Hamilton and Nico Rosberg spin out of control with a thumbs down.
Ad of the Week: In the Great Karoo, a flag visible from space
by Oresti Patricios (@orestaki) Since 2010, FCB South Africa has been promoting the idea to ‘Keep Flying’ the flag. The latest news from this initiative is an effort to ‘ground’ the campaign in a legacy project: the Giant Flag in the Great Karoo, with socio-economic and ecological benefits.
Heroes & Zeros: Garmin & FNB’s un-Steve — best & worst brand strategies of the week
This week during The Ad Feature on 702, Andy Rice (@ricecommaandy) and Jenny Crwys-Williams take a look at the brand strategies behind both Garmin’s “Where were you when you last felt alive?” and FNB’s un-Steve campaigns.
Ad of the Week: Fighting apathy with empathy
by Oresti Patricios (@orestaki) This week I am nominating a digital/social media campaign for #AdoftheWeek. It’s called “Get Me to 21” and it’s an unusual concept in terms of marketing and publicity. The appeal is for organ donors to sign up, because Jenna Lowe needs lung-replacement surgery, and there are currently no donors available.
Heroes & Zeros: Isuzu & YOU magazine — best & worst brands of the week
This week during The Ad Feature on 702, Andy Rice (@ricecommaandy) and Jenny Crwys-Williams applaud Isuzu for its flippen’ fantastic radio ad and YOU magazine takes a ‘bald’ move in the wrong direction.
Ad of the Week: Encouraging entrepreneurial youth to “be more”
by Oresti Patricios (@orestaki) The spirit of the iconic Apple campaign, “Think Different”, is echoed somewhat in Halo Advertising’s campaign for the Commercial Bank of Africa, with the simple tagline of, “Be more.”
Ad of the Week: Not playing ‘litely’ in the beer market
by Oresti Patricios (@orestaki) Take a beer bottle. It doesn’t have a face or limbs. To animate it and give it character requires something special in the hands of skilled artists; and this is what Amstel and Owen Kessel Leo Burnett have done with the launch campaign for Amstel Lite: ‘Make Your Play’.
Heroes & Zeros: Mercedes-Benz & DStv — best & worst brands of the week
Andy Rice (@ricecommaandy) talks about his best and worst brands of the week — Mercedes-Benz and DStv, respectively — with Jenny Crwys-Williams during The Ad Feature on Talk Radio 702.
Ad of the Week: Mzansi standing together
by Oresti Patricios (@orestaki) The art of photography is sometimes forgotten in this Instagram-age of automated filters and point-and-click cameras. So it’s refreshing to see projects such as ‘I See a Different You’, and it’s heartening that these young artists are being taken seriously by a brand such as Grant’s Whisky, which has stepped up to sponsor a dedicated project.