by Louise Marsland (@Louise_Marsland) New packaging, product, design and food trends in the FMCG market for 2015 will revolve around consumer demand for fortified foods; packaging that provides functionality; and ethical product sourcing and manufacture.
Category archives: S’HOT
Ad of the Week: Takealot of this DIY Christmas Special with Suzelle
by Oresti Patricios (@orestaki) Suzelle DIY is a “Bitesized Do-It-Yourself Webseries” conceived by filmmaker and animator Ari Kruger and illustrator/designer Julia Anastasopoulos. In December 2014, online retailer Takealot.com used the holiday season and four episodes to promote the brand, as well as its wish list feature— and I think it’s a very clever association.
#AdoftheYear: Best South African Ad of 2014 — #getmeto21
by Oresti Patricios (@orestaki) I’m a big fan of digital, social media and viral campaigns that work well. That’s why I’ve decided to award this year’s #AdoftheYear to a campaign that has already made a tremendous impact upon people’s lives, and promises to do more as it continues gathering momentum.
Heroes & Zeros: Afrisam & newspaper inserts — best & worst ads of the week
This week during The Ad Feature 702, Andy Rice (@ricecommaandy) and Jenny Crwys-Williams commend cement brand, Afrisam, for its unlikely creative use of space and give a big thumbs down to a specific type of newspaper advertising — retail inserts.
#AdoftheYear: Top 10 Best South African Ads of 2014 [ads 5-2]
by Oresti Patricios (@orestaki) Emotion — that’s the one thing in common with the ads at the top of the pile for 2014’s #AdoftheYear. All of these entertain, but are remarkable because they connect to human feelings. So let’s continue with the countdown.
Heroes & Zeros: Khaliques & stilted conversational radio ads — best & worst of the week
This week during The Ad Feature on 702, Andy Rice (@ricecommaandy) and Jenny Crwys-Williams (@jcwLIFE) take a jab at a specific genre of radio station advertising, eg Pick n Pay’s Brand Match radio ad, and give a big-up to a fashion brand that started at the bottom — Khaliques.
#AdoftheYear: Top 10 Best South African Ads of 2014 [ads 10–6]
by Oresti Patricios (@orestaki) The Christmas decorations are out in the malls, the newspapers are full of brochures and seasonal specials, and the promise of a well-earned break is just around the corner. With two weeks to go until Marklives.com closes shop for the holidays, it’s time to do a countdown of the #Top10 Best South African Ads for 2014.
Heroes & Zeros: Mazda & City of Joburg — best & worst brands of the week
This week during The Ad Feature on 702, Andy Rice (@ricecommaandy) and Jenny Crwys-Williams (@jcwLIFE) commend Mazda for its risky, yet brave, new campaign, while the City of Joburg is slammed for the shambles regarding the regulations for the outdoor advertising industry.
Ad of the Week: Eyes in the back of your head
by Oresti Patricios (@orestaki) These are technological innovations that boost our driving with added elements of safety and convenience. A while ago I featured an ad for Merc’s system that detected driver drowsiness — now it’s VW’s turn, with the brand’s ‘Side Assist’.
Heroes & Zeros: Hollard & Chas Everitt — best & worst brands of the week
This week during The Ad Feature on 702, Andy Rice (@ricecommaandy) applauds Hollard Insurance for having fun in a “Caravan”, while Chas Everitt trips up with its clichés and corny lines.