by David Alves. What’s happened in the pursuit of the holy grail of data is that costs for manufacturers and suppliers have spiraled.
Category archives: Tech
#AgencyFocus: Flowing in the right direction with Flume
by Sabrina Forbes. Flume was founded 6.5 years ago by Jacques du Bruyn and Ruan Oosthuizen, two friends at the same phase in their lives but in very different industries who decided to create something of their own.
Thinking B2B: How tech is changing B2B marketing
by Warren Moss. Marketing technology (martech) has come a really long way over the last few years, particularly in the B2B arena.
Clicks ’n Tricks: Crafting a winning digital marketing award entry
by Charlie Stewart. I thought it’d be useful to offer some pointers as to what constitutes a winning award submission.
#AgencyFocus: Swipe iX tranforms businesses through digitising ideas
by Sabrina Forbes. Swipe iX is a specialist software development agency that offers full-stack web and mobile development, DevOps and systems architecture, UX and UI design, tech consulting, and emerging tech.
Q5: Mandi Fine on striking a balance between science & art [interview]
by Carey Finn. The F/NE Group Global CEO speaks to us about the changing shape of marketing and communications — generally and in healthcare, her speciality.
Q5: Mike Oelschig on running a social media command centre [interview]
by Carey Finn. The managing director digital of Wunderman Thompson SA explains the ins and outs of keeping customers satisfied online.
Everything you need to know about Google Marketing Platform
by Tasmin Kingma. Google Marketing Platform is a consolidated solution for cross-channel marketing which enables a centralised ecosystem.
Q5: Exploring new realities, with Lebo Lekoma & Jade Duckitt [interview]
by Carey Finn. Animation studio Sea Monster’s commercial head and creative director talk about the potential of AR, VR, gaming and more for local brands.
Clicks ’n Tricks: Like me at your peril
by Charlie Stewart. Increasingly, it appears that our obsession with collecting cookies is going to bite us — and I’m not just referring to the travails of Google, Facebook and other tech titans.