Tech in adland news, opinion & analysis • Sections •

Clicks ’n Tricks: Time to dump the data management platform?

computer-to-remove-files-e-mail by Annick Vanblaere courtesy of Pixabay

by Charlie Stewart. The marketing industry’s got itself into a tech-induced fankle of late.

Data enables, rather than defeats, creative freedom

hard-drive-disk-hardware-data-hard courtesy of Pixabay

by Matthys Esterhuysen. Many, including myself, believe that the next frontier will not be data-driven creativity but data-informed creativity.

Can’t touch this — can social results be tangible?

cat-animal-mackerel-red-baby-cat by birgl courtesy of Pixabay

by Kathryn McConnachie. When sales aren’t an option, how else can we make social results tangible and show real value?

Five tips for effective performance marketing on Facebook

facebook-social-media-marketing by Kevin King courtesy of Pixabay

by Skye Littlefield. Here are some techniques to ensure you’re reaching the right people on Facebook through performance marketing.

Clicks ’n Tricks: SEO’s not dead yet

actor-mask-theater-performance by Kellie Nicholson courtesy of Pixabay

by Charlie Stewart. SEO’s just harder to work with — and, for that reason, it’s all the more rewarding for those marketers who have the smarts to get it right.

Mike Perk on making your retail operation future-fit [interview]

Online Retail in South Africa 2019 - Mike Perk

by ORiSA. Future-fit evangelist, Mike Perk, reveals the 10 things digitally mature leaders do to give them the competitive edge.

Q5: Empowerment dot com, with Selina Bieber [interview]

by Carey Finn. GoDaddy EMEA’s regional director for Turkey and MENA talks business about entrepreneurship and women’s empowerment, and how the internet can support both, better.