by Emma King (@EmmainSA) Personally, I have never felt as if I’ve have been held back in my career because of being a woman. But, bar PR agencies (which have a higher than average women/men ratio, for reasons we won’t go into here), we would be hard-pressed to name more than a handful of MDs, CEOs or ECDs of major local creative companies who are women. Why is that?
Category archives: Marketing
The Ad Contrarian: Television 2.0
by Bob Hoffman (@adcontrarian) The entire digital industry is now rushing headlong into becoming the TV industry.
Nigeria, Africa’s new economic giant
by Jon Pienaar Nigeria’s much-delayed rebasing of its GDP caused a few waves in April, but how does it affect South Africa? Most analysts seem to agree that it’s business as usual.
Shelf Life: Heads up — milk stout in a can
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: bigger, bolder branding for commuter TV; heads up – milk stout in a can; pebble power; and a DJ suite in a box.
Green Sky Thinking: The make-and-do attitude of African social innovation
by Colwyn Elder (@colwynelder) If necessity is the mother of invention on this mother of all continents, then technology is the enabler of African social innovation.
The Real McCoy: Returning the rainbow
by Sean McCoy (@TheRealMcCoyTRM) As the elections become a distant memory and the dust has settled on the parliamentary process, the inauguration ceremony and the new cabinet, it is time to return to work. Ordinary citizens such as you and I — we, too, can make a difference and have a role to play in Brand South Africa.
Africa Dispatches: Grow with Africa
The continent’s higher growth rates are calling but many brands have ventured forth, only to discover that expanding in Africa is complex. Mandy de Waal (@mandyldewaal) speaks to the vanguards in this Mark Magazine: Africa Dispatches feature.
Sanlam announces brand refresh, updates positioning
by Herman Manson (@marklives) Sanlam, the listed South African financial services group, has announced a brand refresh and updated positioning. The group will sport a refreshed logo and a new payoff line, as well as a new brand architecture and communication aimed at a younger audience, according to Yegs Ramiah, chief executive of Sanlam Brand.
Tuned: Financially available
by Thabang Leshilo (@Thabang_Leshilo) South Africa’s financial institutions must take on board their own advice with respect to forward planning or miss out on the lucrative Millennial market. And they’d be best off using a mix of media including innovative digital, as well as old-fashioned face-to-face.
Shelf Life: Peppadew’s pickled-pepper pasta products
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Peppadew’s saucy new products; Stimorol’s Berry mystery music affair; Red Pixel’s 3D windows for malls; and Joe Public’s coolest campaign activation to date!