Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: portable mobile-charging station launched; Kauai banters with Tim Noakes; Lay’s gets Messi; and Woodbender’s new tub chair.
Category archives: Marketing
The Sell: It’s not just Lion-shaped awards that count…
by Mimi Nicklin (@MimiNicklin) In June 2014, brands and agencies alike watched the global stage as the 61st Cannes Lions rolled out shiny gold statues to the most inspiring and creative work worldwide. I want to look at a winner of an entirely different awards ceremony: The Effies.
Africa Dispatches: Continental analysis
Accurate research can change the economic fortunes of entire countries. Just ask Nigeria. Mandy de Waal (@mandyldewaal) sorts the good numbers from the bad in this Mark Magazine: Africa Dispatches feature.
The complex continent
by Jon Pienaar SA companies wanting to expand into the rest of the continent – beware: you can’t simply transplant your existing, highly successful marketing strategy/campaign to a new territory in Africa. Some SA and global brands have learned the hard way that marketing in each new African territory demands a local approach. It should be obvious.
Shelf Life: A story of disruption
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Oakley urges disruption and innovation; Innis & Gunn craft beer launches in SA; local MAQ washing detergent increases brand profile; and Grolsch wraps things up at Cape Town International Airport.
Africa Style: The emotion of marketing
by Masingita Mazibuko. It was only recently that a certain Armin van Buuren piqued my curiousity. While listening on the sidelines to conversations that were raw with emotion and desperate to share, I was struck by how useful emotion as a tool is for marketers.
Africa Dispatches: Africa’s most-admired
Africa’s most-admired brands as selected by key influencers. Curated by Mandy de Waal (@mandyldewaal) in this Mark Magazine: Africa Dispatches feature.
It’s good to be #1
by Jon Pienaar. Nigeria as an investment destination has been ramped up to grab the world’s attention because of its huge increase in rebased GDP. But it’s going to take more than that to compete with South Africa for FDI.
Shelf Life: Transforming the Oreo brand in graphic 3D
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Oreo is set to transform its brand this weekend; Cluck, Cluck… a new chicken franchise launches; Tsogo Sun does it with Vigour & Verve; and an eco-storage solution in Cape Town sets a benchmark.
The Sell: Buyers, browsers and brand new content…
by Mimi Nicklin (@MimiNicklin) I recently had a debate with a colleague of mine who works in the global ad world. Her opinion was that content marketing — social, online, blogs etc — were firmly in the ‘consumer’ camp when it comes to the ‘consumer vs shopper’ debate. Strictly the business of “the content agencies and digital shops…” As you might guess, I disagreed.