by Herman Manson. It’s like inviting Bucks Fizz to MC a champagne & sparkling wine event. I’m of course talking about flying in MC Hammer to MC the Loerie Awards on Sunday evening, or not, as the case might be.
Category archives: Adland
Loeries 2012 – Five Favourites
MarkLives.com picks its favourite campaigns from the 2012 Loerie crop.
The two creepiest Loerie winning ads this year
MarkLives.com picked the two creepiest ads awarded at the Loeries this year.
1. Fox International Channels, TOP TV: Life goes on. Again.
Agency: Ireland/Davenport
Loerie: Campaign Silver TV Trailers, Channel & Station Promos
2. VW Polo GTI: Date Drive
Agency: Ogilvy Cape Town
Campaign Bronze PR Communication Campaign
Silver Microsite
Campaign Silver Digital Mixed-Media Campaign
South Africans could apply for date drives in the new Polo GTI. It would help them impress a hot date ‘and improve their chance of scoring.’ Participants filled in pre- and post- ‘drive’ questionnaires.
SA EXCLUSIVE: Euro RSCG network rebrands as Havas Worldwide
Havas is rebranding its Euro RSCG network, including its agency in South Africa, as Havas Worldwide.
The Havas group will now operate under two primary brands, Havas Media for its global media agencies, and Havas Creative for its communications agencies.
The 316 Euro RSCG offices are all renamed Havas Worldwide. Euro RSCG South Africa will now become Havas Worldwide Johannesburg, Euro RSCG 4D South Africa will become Havas Worldwide Digital Johannesburg and Euro RSCG Worldwide PR becomes Havas PR.
Digital campaign lands Prestige Award at Pendorings
by Herman Manson. Ogilvy Johannesburg walked away with the highest accolade in Afrikaans language advertising, the Pendoring Prestige Award, for its digital driven campaign MK is… for Afrikaans music channel MK.
The Gate Keeper: Chapter 16 (In which tactics are developed)
by Andrew Miller TBW Smith Jones Wallace Broadbent and Ndimande is an agency in crisis. Their ‘basket of boutique services’ strategy has bombed. Only a massive new project can keep the doors open – all eyes are now on the corporate tent at Mangaung. Far in the background, an emergency replacement executive PA with decades of experience makes important decisions. Interns rise, board members take unexpected steps and things begin to change…
The intern fakes some hip hop and rural development numbers, and the board members are generally impressed…
Martin Sorrell shoots down independent agencies
by Herman Manson. WPP Chief Executive Martin Sorrell caused something of an outcry in Australia recently when he told a trade publication there that it will become “increasingly hard for independent agencies to survive or thrive.”
Letter from NY: Loeries or Lousy’s?
by Matthew Bull (@StixBull) Original thought. That’s really what the Loeries should be all about. And yet, ironically, once again the same old arguments are being pulled out the archives about the integrity and purpose of the Loerie Awards. I mean, some of them almost make me feel young again.
Nedbank out to pitch soon following Net#work BBDO divorce
The Nedbank account will be put out to pitch in the next few weeks. Thulani Sibeko, Nedbank Group Executive: Marketing, Communications and Corporate Affairs, says the pitch process will start once the bank has decided on a third party agency to assist with the search. The third party agency selected process is still ongoing, Sibeko confirmed.
“Net#work BBDO will serve the notice period of 6 months stipulated in our contract ending at the end of February 2013,” says Sibeko.
So What Have The Loeries Done For You Lately?
by Justin Gomes. Charl Thom recently wrote a piece on advertising awards that got me thinking about the role the Loerie Awards have played in my career.