Nedbank out to pitch soon following Net#work BBDO divorce
by Herman Manson (@marklives) The Nedbank account will be put out to pitch in the next few weeks. Thulani Sibeko, Nedbank Group Executive: Marketing, Communications and Corporate Affairs, says the pitch process will start once the bank has decided on a third party agency to assist with the search. The third party agency selected process is still ongoing, Sibeko confirmed.
“Net#work BBDO will serve the notice period of 6 months stipulated in our contract ending at the end of February 2013,” says Sibeko.
On why the bank is moving its account Sibeko said only that “… it is in the nature of our business to review our advertising from time to time and this decision is a result of these deliberations.”
Last year Nedbank reportedly spent R260 million on advertising.
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