by Herman Manson. A new Durban based agency, Conversation LAB, launched August 1 after three TBWA\Hunt\Lascaris staffers broke away to go it alone, has successfully been picking up significant new business.
Category archives: Adland
The Gate Keeper: Chapter 23 (The fixer arrives)
by Andrew Miller TBW Smith Jones Wallace Broadbent and Ndimande is an agency in crisis. Their ‘basket of boutique services’ strategy has bombed. Only a massive new project can keep the doors open – all eyes are now on the corporate tent at Mangaung. Far in the background, an emergency replacement executive PA with decades of experience makes important decisions. Interns rise, board members take unexpected steps and things begin to change…
Past mistakes are buried, and the consultant discovers a huge pile of colourful bed sheets at the executive reception area…
New Draftfcb Joburg boss says the buck will stop with him
Recently it was announced that Draftfcb Johannesburg has appointed Alistair Mokoena as Managing Director of the agency. MarkLives caught up with Mokoena to chat to him about his management style, client/agency relationships and his business priorities at Draftfcb.
Bookmarks 2012 winners
All the 2012 winners from the Bookmarks Awards! Congratulations from MarkLives & TREND. and remember to read our write-up on Monday morning!
Louise Marsland & MarkLives launches TREND.
MarkLives and well respected marketing and media commentator and editor Louise Marsland have teamed up to launch an exciting new market intelligence resource to the advertising, media and marketing communications industry in Southern Africa.
TREND. brings together the research savvy of Marsland with MarkLives’ cool and sexy take on the modern advertising world. TREND. launched this morning at trendlives.info and will focus on trend forecasting, in-depth reports, insight and analysis relevant to the broader marketing industry.
The site will serve as a central curated resource for local and international marketing and media research as well as create its own unique in-depth reports that sources and charts influential modern trends marketers and their agencies need to note.
As with MarkLives, TREND. will will offer its content free of charge, and will be supported by site and report sponsors. Ornico, Quirk, Machine Agency, 60layersofcake Cape Town and John Brown Media are the founding landing page sponsors for the site.
The first in-depth Dissect report to be published on TREND. focuses on socialising the enterprise. Compiled by Marsland and sponsored by Quirk, the report, which runs to over 11 000 words, sets forth the effects of a socialised consumer base on the modern enterprise. Content is broken in readily digestible pieces for the busy executive.
Social media is not about a suite of social networks and tools writes Marsland. “It is now about the social enterprise, the brand that integrates social across all platforms of engagement. It is about living social.”
Draftfcb Johannesburg announces new Managing Director
by Herman Manson (@marklives) Draftfcb Johannesburg has announced the appointment of Alistair Mokoena as Managing Director of the agency. Mokoena comes from ABSA where he had served as head of Marketing at ABSA Retail & Business Bank.
Focus groups and ‘the observer’s paradox’
by Charl Thom. Early last year I shared some thoughts on advertising research and why I thought it was often a case of precious marketing dollars down the drain.
The Gate Keeper: Chapter 22 (In which plays are made)
by Andrew Miller TBW Smith Jones Wallace Broadbent and Ndimande is an agency in crisis. Their ‘basket of boutique services’ strategy has bombed. Only a massive new project can keep the doors open – all eyes are now on the corporate tent at Mangaung. Far in the background, an emergency replacement executive PA with decades of experience makes important decisions. Interns rise, board members take unexpected steps and things begin to change…
The boss gets jealous, the Mangaung pot starts to boil and Phil the graphic designer wards off questions, while planning great things…
Tenders and Pitches – a Guide for Marketers & Agencies
by Odette van der Haar. It is no secret that tenders and pitches are an integral part of the advertising and communications profession.
Ad of the Week with Oresti Patricios – Lawrence Anthony, Coronation and the lesson of trust
I am writing about FoxP2’s incredible “Trust is earned” television commercial which was directed by Robin Goode of Giant Films, for Coronation.