Ad of the Week: Trust me, I’m a doctor

by Oresti Patricios (@orestaki) The last time I was affected deeply by a Coronation ad was in 2012, with the true story of Lawrence Anthony, “the elephant whisperer”. The new ad, from Net#work BBDO, sticks with the powerful message of “Trust is Earned”, as well as with using a remarkable but true narrative to demonstrate the power of trust — the story of Dr Albert-André Nast, a doctor in the French village of Chelles.

Ad of the Week with Oresti Patricios – Lawrence Anthony, Coronation and the lesson of trust

I am writing about FoxP2’s incredible “Trust is earned” television commercial which was directed by Robin Goode of Giant Films, for Coronation.

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