Featured Section • Page 40 of 523 •

Brands & Branding: Brand-building — key lessons & insights from Nashua

by Dr Doug Mattheus. Building a company starts by offering a solution to the needs of others. Building a brand is more complex, with many different approaches to success.

Masterclass Notes: Why questions matter in client/agency relationships

question-mark-important-sign courtesy of Pixabay

by Johanna McDowell. Over the last 15 years, it has become clear to me that ad agencies are failing to ask as many questions as perhaps they should.

Black (owned) agencies left behind by MAC Charter

Gazette MAC Sector Charter BEE Good Practices Codes

by Mxolisi G Buthelezi. In her book, “Who’s Afraid of Affirmative Action”, Christine Qunta laments that black people still find themselves in need of affirmative action. Adland is no exception.

Back2Basics: Your B2B brand — distinctive or different?

by Mark Eardley. I’ve been reading a lot in the B2B marketing media about “distinctiveness”. It’s all proclaiming the higher branding power of being distinctive, rather than merely different.

EXCLUSIVE: Avatar expands with new Durban office

by MarkLives. Avatar Agency Group (formerly Avatar South Africa) has announced that it is opening a new office in Morningside, Durban.

Q5: Cracking open the beer market, with Silke Bucker [interview]

by Carey Finn. The Castle Lite Africa brand director talks change in a gendered drinking environment, as well as where the beer is going.

#BrandFocus: Snacking made right — from generous joy to sustainability

by Sabrina Forbes. In South Africa, Mondelēz International employs 700 people and Cadbury Dairy Milk (and its entire range), Stimorol, Chappies, Halls, Oreo, Dentyne, and Lunch Bar, to name a few, are household brands.