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Wunderman Thompson logo, Standard Bank logo and Mindshare logo

Standard Bank changes media, digital agencies

  •   11 Nov 2019
  •   0
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by MarkLives (@marklives) Standard Bank has ended its 10-year-old relationship with its digital agency, VML&YR South Africa*. Wunderman Thompson South Africa, another WPP agency with specialist digital and direct marketing capabilities, will take over the account.

The bank also announced that Mindshare South Africa is its new media agency, moving on from OMD South Africa, and is consolidating its media-buying portfolios across traditional and digital media. A retail merchandising agency will be appointed soon to complete the Standard Bank agency model.

In June 2019, Standard Bank parted with TBWA\Hunt Lascaris and appointed M&C Saatchi Abel as its new through-the-line (TTL) ad agency; Ogilvy South Africa took over as brand agency; Clockwork Media was awarded consumer PR (retail and business); and Edelman became its key corporate reputation management agency.

“Publicly thank”

“While this kind of loss is, of course, hard to accept for the agency, we want to take a moment to publicly thank Standard Bank for being such a crucial and important part of the growth of our business since it was founded,” comments Jarred Cinman, VMLY&R South Africa CEO. “While losing to anyone is a bruising experience, we are proud that our fellow WPP agency was able to keep the client in the network. This is a big endorsement and, contrary to common rumours, WPP in South Africa is strong and growing.

“Secondly, this account move represents a growing trend in the market toward consolidation. With limited budgets and weariness with complex and fractious rosters, clients are preferring to group fragmented accounts under a single agency. In that story there are going to be winners and losers — we have, for example, consolidated most of the Edgars business into our agency; we expanded our mandate with Hollard to include the full TTL account; and Standard Bank now has (primarily) M&C and Wunderman handling [its] business. In most cases — and, being close to these clients, I can say this with confidence — the driver is effectiveness, efficiency and simplification.”

Cinman notes that, globally, VMLY&R has chosen to move into a TTL agency role: “The results have been mixed but we are exceptionally proud of how we’ve performed in our first year as a full-service agency — and, where we haven’t triumphed, we’ve learnt an enormous amount. We’re not trying to make light of our disappointment but we do want to say a huge thank you for the trust and support all of these years. We part ways with Standard Bank with immense pride.”

*Brandsh, a precursor to the current VMLY&R, initially won the bank’s digital business a decade ago.

See also

  • Standard Bank win a boon for M&C Saatch Abel
  • Standard Bank taps M&C Saatchi Abel for TTL, Ogilvy SA for brand
  • EXCLUSIVE: TBWA\Hunt Lascaris, Standard Bank to part ways

 

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    #AdChamps, #AdOfTheWeek & #AdOfTheYear
  • #AgencyLeaders – Most Admired Poll
    #AgencyLeaders – Most Admired Poll
  • #CoronavirusSA – Special Section
    #CoronavirusSA – Special Section
  • #CustomerFirst – Craig Hannabus
    #CustomerFirst – Craig Hannabus
  • #NotSoOrdinary – Taazima Kala-Essack
    #NotSoOrdinary – Taazima Kala-Essack
  • #TheInterlocker – Emma King
    #TheInterlocker – Emma King
  • #Transformers Transform 2020
    #Transformers Transform 2020
  • #WritersBlock – Tiffany Markman
    #WritersBlock – Tiffany Markman
  • An Accountant in Adland – Siwe Lawrence
    An Accountant in Adland – Siwe Lawrence
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    Big Q – MarkLives Panel
  • Big Reads on MarkLives
    Big Reads on MarkLives
  • By Invitation Only – Motive
    By Invitation Only – Motive
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    Campaigns – MarkLives
  • Circulation Data – ABC Analysis
    Circulation Data – ABC Analysis
  • Clicks ’n Tricks – Charlie Stewart
    Clicks ’n Tricks – Charlie Stewart
  • Curiosity – Marguerite Coetzee
    Curiosity – Marguerite Coetzee
  • Dear Radio – Paulo Dias
    Dear Radio – Paulo Dias
  • Extracts — Books & Research
    Extracts — Books & Research
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    Fair Exchange – Erna George
  • Hard Relate – David Alves
    Hard Relate – David Alves
  • Herding Words – Wendy Shepherd
    Herding Words – Wendy Shepherd
  • Hermaneutics – Herman Manson
    Hermaneutics – Herman Manson
  • Masterclass Notes – Johanna McDowell
    Masterclass Notes – Johanna McDowell
  • Media Redefined – Martin MacGregor
    Media Redefined – Martin MacGregor
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    Mission – Tom Fels
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    Press Pass – Carey Finn
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    Q5 – Carey Finn
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    SA TV Ratings – MarkLives
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    Spotlight – MarkLives
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    The Martini Shot – Bobby Amm
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    The Power Report – Megan Power
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    The Suit – Jason Harrison
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    Thinking B2B – Warren Moss
  • Watched – Richard Lord
    Watched – Richard Lord
  • WTF?! – Leigh Tayler
    WTF?! – Leigh Tayler
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