Martin MacGregor • Media Redefined • Column •

Media Redefined: Grey’s the answer when looking for B&W solutions

grey-cat-fluffy-feline-kitten-kitty courtesy of Pixabay slider

by Martin MacGregor. I’ve sat in meetings where creative, marketing and procurement have all passionately argued their corner with no compromise.

Media Redefined: Putting the Cannes Media Lions into context

by Martin MacGregor. Any media strategy’s goal should be to put the advertising message into context so that it is fully understood.

Media Redefined: Getting upfront return on luck in New York

new-york-sightseeing-jam courtesy of Pixabay

by Martin MacGregor. Upfronts is where the networks introduce or reintroduce to media agencies and clients the shows committed to for the TV “season”.

Media Redefined: Killing LSMs and getting back to reality

BRCSA TNS Establishment Survey Fact Sheet slider

by Martin MacGregor. The most-anticipated part of the recent Establishment Survey launch has been the relook at LSMs.

Media Redefined: Fake news and market research

fake fake news media laptop courtesy of Pixabay

by Martin MacGregor. The research we’ve relied on to make key marketing and media decisions has been, at best, very top-level and, at worst, just plain wrong.