by Martin MacGregor. I’m constantly decluttering my desk, my inbox, my house, my life in an attempt to make sure that I am only focusing on the big things. So why aren’t media owners?
by Martin MacGregor. It wasn’t more than two days into the 2018 FIFA World Cup and I started to hear people muttering about getting annoyed by Maroon 5, Hyundai and “Don’t worry about a thing”.
by Martin MacGregor. What happens if media owners go bad and can’t be trusted? When they don’t apply the rules properly or, even worse, purposefully self-destruct?
by Martin MacGregor. Touchpoint strategy, which is what I do, is exactly like fishing and I often draw the parallels.
by Martin MacGregor. There is a new stream of creative output that clients are demanding and which creatives need to embrace.
by Martin MacGregor. I have yet to have a meeting in 2018 which has not involved someone saying, “We need this to go viral.”
by Martin MacGregor. The future might mean less publishers but those that survive will be the ones that invest in their journalists and the technology that will be required to actually make the consumer experience enjoyable.
by Martin MacGregor. I have spent much time recently trying to understand the phenomenon that is programmatic buying, why it came about and why it has been so successful.
by Martin MacGregor. It’s time to define a third context for South African consumers.
by Martin MacGregor. I was recently intrigued to see a lot of coverage of Facebook and YouTube announcing the 6s-ad as the “ideal ad length”.