Simone Puterman, author at MarkLives.com

SA TV Ratings: SABC 3 — primetime top 20 for Sep, Aug 2018

by MarkLives. The hottest primetime shows on SABC 3 in South Africa revealed: TV ratings for September and August 2018.

by Sabrina Forbes. Joe Public has evolved from traditional ATL to digital at the core — enter Joe Public 2.0.

by Charlie Stewart. Still struggling to come to terms with martech’s impact, fashion industry marketers have a new challenge on their hands.

by Marguerite Coetzee. What matters now is how we use tech to our benefit, to enhance CX, and to shape the future in a positive way.

Shane de Lange’s weekly analysis of media design from South Africa and around the world.

by Leeya Hendricks. Is this a welcome segue into a new customer-centric age, or a worrying miscalculation of what marketing is and does?

Getting the right data; wine exports up; and gigs and side hustles — Cheryl Hunter’s weekly wrap of the latest market and consumer research.

by DK Badenhorst. Let’s look at a much-written-about ad that recently hit our screens: Nando’s Afrotising aka “More South African Flavour”.

by MarkLives. This week we feature insight into Nando’s Afro-tising campaign by M&C Saatchi Abel.

by Julia Ahlfeldt. Why are there still brands that break the cardinal rule and build their businesses around their needs — and not their customers?