by Martin MacGregor. Nobody looks for advertising.
Author archives: Simone Puterman
SA TV Ratings: SABC 1 — primetime top 20 for Aug 2018
by MarkLives. The hottest primetime shows on SABC 1 in South Africa revealed: TV ratings for August 2018.
#AgencyFocus: Chasing big brands with big ideas & the art of narrative
by Sabrina Forbes. Recent client wins such as Ster-Kinekor, Bata South Africa, and The Ellies Group show that this strategy is working for Decimal.
The Martini Shot: Cooperation vital for commercial-service sector success
by Bobby Amm. The commercial service sector in Cape Town is grappling with several challenges which now pose a threat to its 25-year success story.
Media Design: Eros, Swiss in CSS, Varoom, VISI
Shane de Lange’s weekly analysis of media design — both past and present, print and online — from South Africa and all around the world.
FastForward: The future of belonging
by Marguerite Coetzee. The need for human beings to belong is a powerful brand message.
Market Research Wrap: Where next for SA online retail?
Cheryl Hunter’s weekly wrap of the latest market and consumer research: retail research in SA; launch of Fusion data; sponsorship grows globally.
Brands & Branding: Will technology kill brands?
by Dr Thomas Oosthuizen. Yes, many. But it will also enable many.
African Echo: How freelancing could help Zambia’s ad industry
by Joanna Hickey-Damalis. Zambia’s advertising industry is by no means insulated from entrepreneurial activities.
Masterclass Notes: Optimising marketing-vendor database costs
by Johanna McDowell. Marketing supplier duplications are less obvious than might occur when procuring furniture or more-tangible services and products.