by MarkLives. The hottest primetime shows on DStv in South Africa revealed: TV ratings for August 2018.
Author archives: Simone Puterman
#AgencyFocus: Banyana Banyana & a boatload of awards
by Carey Finn. Sports and entertainment specialist Levergy is neither short of ambition nor achievements.
Clicks ’n Tricks: Google gets personal with ad-blocking
by Charlie Stewart. Life is becoming complicated for advertisers who want to target customers as precisely as possible.
Book Extract: Growing Greatness — Pepe Marais on the worst is the best
Here’s the fourth of five extracts from Pepe Marais’s first book, “Growing Greatness — A Journey Towards Personal and Business Mastery”.
Media Design: MyKitchen, Shelf, The Guardian, The Observer, 291
Shane de Lange’s weekly analysis of media design — both past and present, print and online — from South Africa and all around the world.
Market Research Wrap: “Convenience is the ultimate currency”
Cheryl Hunter’s weekly wrap of the latest market and consumer research: smaller, better, faster; global migration; and dairy juice blends decline.
The Power Report: Hello… is there anybody out there?
by Megan Power. Reaching a call-centre person — a living, breathing and accountable human being — is often still first prize.
Book Extract: A mind full of choices
In this extract from his new book, The Choice Factor, Richard Shotton delves into the world of bias.
Thinking B2B: Marketing myopia in B2B
by Warren Moss. The purchase decision is made based on the solution to the problem, not the tool that solves it.
Back2Basics: True importance of value-based pricing
by Mark Eardley. Flying blind on pricing always has two ugly consequences: sales are lost to fractionally cheaper competitors or deals get done at miniscule margins.