by Carey Finn. Historically, 1886 has flown under the radar but it’s starting to share its stories in a bid to boost brand awareness.
Author archives: Simone Puterman
The accountant in advertising
by Siwe Thusi. Hi, I’m Siwe, the CA(SA) lost gleefully in the world of advertising as a creative.
Book Extract: Growing Greatness — Pepe Marais cuts his teeth on booze
Here’s the second of five extracts from Pepe Marais’s first book, “Growing Greatness — A Journey Towards Personal and Business Mastery”, over the next few weeks.
Media Design: Arts & Architecture, frieze, In Shades, TIME
Shane de Lange’s weekly analysis of media design — both past and present, print and online — from South Africa and around the world.
Charging for PR proposals
by Michelle Cavé. Should PRs hold onto our trade secrets until it’s paid for, or should we accept that providing strategic proposals is the cost of doing business?
Market Research Wrap: Greater adoption of entry-level smartphones
Cheryl Hunter’s weekly wrap of the latest market and consumer research: shaking up the smartphone category; awareness impacts naturally derived sweeteners market; and US drives wine sales.
Fair Exchange: To build credibility, balance theory with walking the talk
by Erna George. What’s the use of good thinking that can’t be implemented?
The CX-Files: CEOs need to put their HR hats on
by Julia Ahlfeldt. HR and marketing play key roles and must collaborate closely.
FastForward: The future & the role of marketers
by Marguerite Coetzee. Increasingly, our role as marketers is to not only uncover the future but to prepare brands and companies for it, and to help them shape the future they want.
SA TV Ratings: e.tv — primetime top 20 for Jul 2018
by MarkLives. The hottest primetime shows on e.tv in South Africa revealed: TV ratings for July 2018.