Market Research Wrap: Ignoring risk, advertisers embrace online video

Cheryl Hunter’s weekly wrap of the latest market and consumer research: mobile video drives US$30bn in online ads; SA retailers buck global trends; and consumers connect, companies don’t.

Mad Men — they didn’t create it out of thin air

by Luanne Slingerland. I recently took the opportunity to check in with some of my young female colleagues on whether adland is evolving in the right direction and if they have more of a voice.

YGK: Nwabisa Mda, Thembe Mahlaba & Bongeka Masango

by Veli Ngubane. This Women’s Month we showcase three phenomenal young women who’re changing how we consume content through their Pap Culture platform.

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