by Carey Finn. Collective ID has used the challenges of the last three years to reinvent itself, positioning collectivity, transformation and diversity as core values of the ad agency.
Author archives: Simone Puterman
Media Design: Womankind, Evergreen Review, Emergence, Prufrock, NYTM
Shane de Lange’s weekly analysis of media design — both past and present, print and online — from South Africa and around the world.
Market Research Wrap: Latest SA-csi results • Middle-class retreat
Cheryl Hunter’s weekly wrap of the latest market and consumer research: National SA Customer Satisfaction Index from Consulta and Euromonitor International’s “Megatrends: Middle-Class Retreat’s Effect on Consumer Behaviour”.
Masterclass Notes: Black-owned agencies & marketers
by Johanna McDowell. Agencies need practice in order to optimise their sales pitch to potential clients and this opportunity was offered to eight black-owned agencies last month.
Clicks ’n Tricks: The internet’s greatest lies
by Charlie Stewart. I’m talking about our willingness to make false claims when dealing with brands and the way they, in turn, hoodwink us by pretending they care about our opinions.
SA TV Ratings: SABC 2 — primetime top 20 for Jun 2018
by MarkLives. The hottest primetime shows on SABC 2 in South Africa revealed: TV ratings for June 2018.
#AgencyFocus: Big changes ahead for Clockwork Media
by Carey Finn. In the pipeline are new offerings, as well as a new name, for the Joburg-based agency.
Gestalt: Data-driven ‘micro-moment’ strategy
by Leeya Hendricks. ‘Micro-moments’ in the customer experience are vital because they’re treasure troves of data about the buyer’s journey.
Media Design: Ambrosia, Der Sturm, Taalgenoot, Bomb Blast, Rolling Stone
Shane de Lange’s weekly analysis of media design — both past and present, print and online — from South Africa and around the world.
The Martini Shot: TV is still king in the ad jungle
by Bobby Amm. The cost of producing quality content doesn’t decline simply because it’s broadcast on a different medium.