by MarkLives. The hottest primetime shows on SABC 2 in South Africa revealed: TV ratings for July 2018.
Author archives: Simone Puterman
#AgencyFocus: Jupiter CT snags Beares, prepares for comeback
by Carey Finn. The ad agency has landed firmly on its feet after a series of setbacks in 2017.
Brand Culture: Comparative advertising & brand-building
by DK Badenhorst. It’s argued that comparative advertising is an ineffective way of building brands but sometimes it does work.
Book Extract: Growing Greatness — Pepe Marais on meeting Gareth Leck
Here’s the third of five extracts from Pepe Marais’s first book, “Growing Greatness — A Journey Towards Personal and Business Mastery”, over the next few weeks.
Media Design: AIGA Eye On Design, Cosmopolitan UK, Sojournal, 391
Shane de Lange’s weekly analysis of media design — both past and present, print and online — from South Africa and around the world.
#MRW: Major trends disrupting market research execution & delivery
Cheryl Hunter’s weekly wrap of the latest market and consumer research: market research trends; controlling crises and parenteral packaging.
Only Connect: B2B influencer marketing — a first primer
by Bradley Elliott. The first step is to fully appreciate the significant differences between B2C and B2B marketing.
Adnalysis: Why I’ve left advertising strategy
by Bogosi Motshegwa. I’ve not left advertising (no-one ever does); I’ve left agency strategy.
#Marketers: Gumtree’s Claire Cobbledick on leadership
by Julie Pughe-Parry. In Q1 2017, Claire Cobbledick had her leadership skills put to the test, following a disastrous redesign of the Gumtree SA website.
SA TV Ratings: SABC 1 — primetime top 20 for Jul 2018
by MarkLives. The hottest primetime shows on SABC 1 in South Africa revealed: TV ratings for July 2018.