by MarkLives. The hottest primetime shows on DStv in South Africa revealed: TV ratings for September 2018.
Author archives: Simone Puterman
#AgencyFocus: 27-year-old agency dances with winds of change
by Sabrina Forbes. Mortimer Harvey remains proudly independent and has evolved from BTL shopper marketing to full-service ATL.
Media Redefined: The future of TV is live
by Martin MacGregor. There’s something incredibly intriguing in watching content that’s unpredictable and the outcome unknown to anyone.
The Power Report: Mind the gap — ASA liquidation leaves vacuum
by Megan Power. I didn’t cheer the demise of the embattled Advertising Standards Authority this month.
Media Design: EDGAR, Fukt, TIME, Cosmo India, Wall Sheet Journal
Shane de Lange’s weekly analysis of media design from South Africa and around the world.
Dear Radio: Turbo-charge your Christmas radio campaigns
by Paulo Dias. Here are some simple tips to apply to your radio advertising to improve your chances of cutting through this time of year.
Market Research Wrap: Youth fear for their financial future
SA youth worries; online grocery sales surge; and media allocation benchmarks — Cheryl Hunter’s weekly wrap of the latest market and consumer research.
#Campaigns: Beaded love letters, cars & a giant billboard
by MarkLives. This week we feature insight into Toyota SA’s Corolla Love Letter campaign by FCB Joburg.
B2B Customer Centricity: Measuring centric-approach performance
by Mark Eardley. This final Q&A looks at measuring — and proving — the contribution to producing those paramount results.
Adnalysis: Strategy no longer about positioning statements, platforms
by Bogoshi Motshegwa. There’s more to strategy than just holding your breath until the last slide is presented.