by Sabrina Forbes. Entertainment-based collective, The Unit, has become an important player in the branded-entertainment category.
Author archives: Simone Puterman
The Suit: The first time I cried in advertising
by Jason Harrison. It was the first, and most-important, lesson I learnt as a suit in advertising.
The CX-Files: Is your brand ready for a youthquake?
by Julia Ahlfeldt. These are the important questions needed to be asked by brands intent on crossing the consumer chasm from those born after 1992 to those born before.
Media Design: Empire, IZWI, Nowhere to Hide, Space Matters
Shane de Lange’s weekly analysis of media design from South Africa and around the world.
FastForward: The future of opportunity & brands
by Marguerite Coetzee. It’s important to be considerate of what frames of reference we draw on, and what contexts we create.
Market Research Wrap: First SA BrandZ ranking released
Standard Bank is SA’s biggest brand, and banking sector set for change — Cheryl Hunter’s weekly wrap of the latest market and consumer research.
The Martini Shot: Trade associations (& members) in an unfamiliar world
by Bobby Amm. Here are five key challenges the CPA faces in 2019 and how we plan to overcome them.
Thinking B2B: Selling to multiple buyers
by Warren Moss. One of the big differences between the B2B and the B2C business worlds is the number of users.
African Echo: The business of copy & paste in Africa
by Siwe Thusi. What does the brazen disregard for intellectual property mean for building multinational brands in Africa in future?
SA TV Ratings: e.tv — primetime top 20 for Sep 2018
by MarkLives. The hottest primetime shows on e.tv in South Africa revealed: TV ratings for September 2018.