by Martin McGregor. One of the main problems I have with most digital ideas I see is that the focus is always on the WOW.
Author archives: Simone Puterman
SA TV Ratings: SABC 3 — primetime top 20 for Oct 2018
by MarkLives. The hottest primetime shows on SABC 3 in South Africa revealed: TV ratings for October 2018.
#AgencyFocus: iProspect — playing the numbers game
by Sabrina Forbes. Driving performance for clients is at the heart of everything the digital marketing specialist does.
Young, Gifted & Killing It: Tshegofatso Phetlhe
by Veli Ngubane. Tshegofatso Phetlhe — of #rightmyname fame — is an award-winning creative from Soweto.
Brands & Branding: ROR— the (not so) new marketing imperative
by John Little. Marketers (and their external partners) need to invest in initiatives designed to improve the quality, efficiency and effectiveness of their relationships.
Media Design: Techonomy, Blind Man, Economist, Role of Design in SV
Shane de Lange’s weekly analysis of media design from South Africa and around the world.
Gestalt: Managed digitalisation to reduce customer churn
by Leeya Hendricks. Digital transformation is a must for continued survival but a great risk is its potential to disrupt customer relationships.
Market Research Wrap: Surveillance cameras get brains
Advanced facial recognition tech in SA and why Black Friday matters — Cheryl Hunter’s weekly wrap of the latest market and consumer research.
Dear Radio: What’s up with radio stations using WhatsApp?
by Paulo Dias. How are radio stations using the messaging platform on-air and does it offer any possibility for advertisers?
#Immersion: Ndela Sichizya, Atlas Mara Zambia
by Moonga Mkandawire. Marketing manager Ndela Sichizya gives us a brief look into the emergence of a new bank, Atlas Mara Zambia.