by Bogosi Motshegwa. To be a bigger brand and a leader in any category, you need to lift customer or consumer expectations.
Author archives: Simone Puterman
SA TV Ratings: DStv — primetime top 30 for Oct 2018
by MarkLives. The hottest primetime shows on DStv in South Africa revealed: TV ratings for October 2018.
RIP #WalterPike — industry reaction and tributes
by MarkLives. Social media, marketing and advertising industry stalwart, Walter Pike, has lost his battle against cancer.
#AgencyFocus: “Creativity without purpose serves no one” — Rogerwilco
by Sabrina Forbes. Rogerwilco pairs creative with a data-first mindset to all its work as “creativity without purpose serves no one”.
Back2Basics: B2B revenue marketing — trick or treat?
by Mark Eardley. It’s a treat — a rare one. And there’s a chance to get a R7 500 report on it free.
Brands & Branding: Marketing across borders in Africa
by Brenda Koornneef. Some of my FMCG sector observations, learnt through trial and error, may come in helpful for marketers brave enough to seek growth opportunities elsewhere in Africa.
Media Design: Blok, Popeye, New York Times Magazine, Timesheets
Shane de Lange’s weekly analysis of media design from South Africa and around the world.
Market Research Wrap: The Netflix effect on the battle for eyeballs
How big is Netflix; online purchasers seek mother tongue; and introducing The Eardley Analysis — the MarkLives weekly wrap of the latest market and consumer research.
Brand Culture: Mixed martial arts & brand architecture
by DK Badenhorst. UFC 229 has some interesting cultural branding lessons and, more specifically, a brand architecture lesson for us.
Only Connect: What China’s wǎnghóng teaches us about influence
by Bradley Elliott. Welcome to China, where 26-year-old Yiang Xia-Sunny is up early and hard at work.