by Charlie Stewart. The web is broken. And its founder, Tim Berners-Lee, wants us all to do our part to fix it.
Author archives: Simone Puterman
The CX-Files: Winning over Gen Z with AI & CX
by Julia Ahlfeldt. If millennials were hard to engage, Gen Zs are even harder. So what, then, can brands do to protect themselves?
SA TV Ratings: e.tv — primetime top 20 for Oct 2018
by MarkLives. The hottest primetime shows on e.tv in South Africa revealed: TV ratings for October 2018.
#AgencyFocus: Promise Group — creating the remarkable
by Sabrina Forbes. In 2005, Marc Watson and James Moffatt set out to create an agency led by a concept that’s still highly visible on its office walls.
Media Design: Atlanta, Juxtapoz, Lök, The Gentlewoman
Shane de Lange’s weekly analysis of media design from South Africa and around the world.
Brands & Branding: Reinforce your brand with an enabling purpose
by James Maposa. For organisations looking to withstand the test of time, being led by a purpose is critical to building the brand and ensuring it delivers on its promise over time.
Market Research Wrap: Black Friday in-store sales drop
by MarkLives. Black Friday retail fail, digital OOH growing and B2B buying disconnect — our weekly wrap of the latest market and consumer research.
Thinking B2B: Creating a B2B brand
by Warren Moss. There are two mandatory requirements for an agency to create a fit-for-purpose B2B brand.
The Power Report: Schweppes raises the bar — will Coke follow?
by Megan Power. What Schweppes has successfully done is own up to its blunder publicly and fix it. Now Coca-Cola needs to do the same.
Fair Exchange: Brand-led doesn’t necessarily mean marketing-led
by Erna George. Why the distinction, you may ask? Many people use these interchangeably, yet they are different.