by Lebogang Rasethaba. People won’t consume bad content in much the same way they won’t eat things that will kill them.
Author archives: Simone Puterman
#BigQ2019: Future-proofing your brand for 2019
by Nicole Shapiro. What should smart marketers be focusing on for the coming year to future-proof their brands?
#BigQ2019: 2019, the year of trust
by Wayne Naidoo. 2019 is set to be another challenging year and, with trust already on shaky ground, we’re barreling into it without a firm footing.
#BigQ2019: Don’t get left behind in 2019
by Katlego Moutlana. 2019 is the year in which we expect local, African brands and businesses to use more forward-looking tech to improve CX and develop quality, well-designed products and strategies.
#BigQ2019: The battle to remain relevant in 2019
by Jerry Mpufane. Welcome to 2019 — a very different place.
Media Design: 2018 in review
by Shane de Lange. In my analysis of the media design of 2018, I have two raves — xeno-modernism and real craft — and two rants — bad theft and anti-culture, and no low brow.
Agency Life: Stop pretending to know what digital is
by TJ Njozela. If you’ve ever uttered the words “We need to make sure the coding is on strat,” or “Is the SEO copy Linux or Ubuntu,” you obviously don’t know what you’re talking about.
Fair Exchange: Proof of strategy is in execution (and vice versa)
by Erna George. There is a distinct problem in seeing and treating strategy and execution as separate elements.
Market Research Wrap: Synergies between meal kits, supermarkets
by MarkLives. The future of meal kits; 2019, the year of zero trust; and content marketing: not much thought, not much leadership — our weekly wrap of the latest market and consumer research.
Hermaneutics: Adland in review — restructuring after industry shakeout
by Herman Manson. Having initially failed to adapt internally to the rapidly changing agency environment, ad agencies are being forced to restructure.