by MarkLives. Euromonitor’s 10 Global Consumer Trends for 2019 and WARC’s Marketer’s Toolkit 2019 — our weekly wrap of the latest market and consumer research.
Author archives: Simone Puterman
#BigQ2019: What do decreasing brand budgets mean for adland?
by Brenda Khumalo. With the economic downturn continuing to hit SA, the market is likely to continue facing the threat of decreasing budgets.
Gestalt: Customers — key to unlocking an exciting new time in marketing
by Leeya Hendricks. Various other disciplines are enabling marketing, influencing its future direction and enhancing its impact.
#BigQ2019: Is advertising screwed?
by Jarred Cinman. The thing we all forget is that companies still need to ply their wares to customers.
The Suit: Don’t touch unit trusts
by Jason Harrison. As a junior suit assessing creative work, I’d never considered anything deeper than “I like it and it answers the brief” which, by every conceivable measure, is woefully inadequate.
SA TV Ratings: e.tv — primetime top 20 for Dec, Nov 2018
by MarkLives. The hottest primetime shows on e.tv in South Africa revealed: TV ratings for December and November 2018.
#BigQ2019: The year of questions & interrogation of creative output
by Khuthala Gala Holten. It’ll be important to be hyperaware of the big shifts while not abandoning the traditional approaches that continue to work well.
Media Design: Top 5 South African mag covers for 2018
by Shane de Lange. My top five local covers for 2018 take the cultural baton from the sentiments listed in my “2018 in review” column.
#BigQ2019: Adland undergoing massive change
by Shaune Jordaan. There are a few emerging local and international trends that look set to have a big impact going forward.
#BigQ2019: Leveraging social listening & video content
by Ankush Manchanda. Authentic co-creation and storytelling are crucial to a winning digital strategy in 2019.