by Nomfundo Dukada. One thing that’s stood out for me is the heteronormativity of some Valentine’s Day campaign messaging.
Author archives: Simone Puterman
Media Design: Albert, Das Plakat, Field, Süddeutsche Zeitung
Shane de Lange’s weekly analysis of media design from South Africa and around the world.
Market Research Wrap: Understanding today’s youth market
by MarkLives. Joe Public Shift’s “Generation Fluid”, Euromonitor’s “Consumer Health in SA” and HBR’s “The Event Marketing Evolution”.
#Marketers: Prof Elaine Rumboll & the pursuit of creativity
by Julie Pughe-Parry. According to Prof Rumboll, the only way to overcome the double-edged nature of creativity is to embrace uncertainty.
SA TV Ratings: SABC 2 — primetime top 20 for Dec, Nov 2018
by MarkLives. The hottest primetime shows on SABC 2 in South Africa revealed: TV ratings for December and November 2018.
Masterclass Notes: What marketers are looking out for in 2019
by Johanna McDowell. Before talking about the future, marketers were asked to define their biggest challenges from 2018.
Op-ed: Zibusiso Mkhwanazi on protecting your agency’s brand
by Zibusiso Mkhwanazi. How many of us stop and think about our own brands — the agencies we have built from scratch?
Brands & Branding: Positively different vs commercially irrelevant
by Mark Eardley. B2B brands, in the words of Jack Trout, must differentiate or die.
Media Design: Frieze, Intern, MK Bruce Lee, Vanity Fair
Shane de Lange’s weekly analysis of media design from South Africa and around the world.
Davos’ future digital revolution dreams — what’s SA to do meantime?
by Gavin Weale. We have to collectively roll up our sleeves and wrangle for progress on the ground for the millions of unemployed young people who need access to a livelihood now.