by MarkLives. Kantar’s “AdReaction: Getting Gender Right”; Gunn Report rebrands to WARC Rankings; and the 2019 Demand Generation Benchmark Survey.
Author archives: Simone Puterman
African Echo: Of litmus tests, playgrounds & waste collectors
by Taazima Kala-Essack. How do we play ‘nicer’ with the other kids in the sandpit, and why aren’t we doing more of that?
The Martini Shot: Proudly (and unashamedly) South African
by Bobby Amm. We would like to see a return of the values of Proudly South African to the local advertising industry.
Adnalysis: Clients & the case for smaller agencies
by Bogosi Motshegwa. Today, being part of a large agency holding network doesn’t offer what it used to and, for clients, it’s becoming more and more expensive to be so aligned.
SA TV Ratings: SABC 1 — primetime top 20 for Dec, Nov 2018
by MarkLives. The hottest primetime shows on SABC 1 in South Africa revealed: TV ratings for December and November 2018.
#BigQ2019: Digital means adland must adopt disruptor’s mindset
by Prakash Patel. My expectations for 2019 centre on transformation — transformation of our industry, our skills, our approach, our consumers, our services and, of course, digital transformation.
John Davenport: Tips from the trenches of advertising
by John Davenport. Extreme advertising 101. Here’s some advice from someone who’s been in advertising a while.
Media Design: Top 5 international mag covers 2018
by Shane de Lange. Many points from my last two columns are mirrored in this week’s selection of the best international print covers of 2018.
#BigQ2019: Infobesity & visual tsunamis
by Boniswa Pezisa. Let’s talk about the macro environment and emerging trends, from budgets to diversification and collaboration.
#BigQ2019: The myth of being time‑poor
by Lani Carstens. As marketers and content creators, surely we need to only serve up snackable content that is easy to digest? Not so.