by Meaghan Essel. With everything beginning to snowball, how are we going to sell cannabis products and services?
Author archives: Simone Puterman
The Suit: Being indispensable
by Jason Harrison. Being promoted is about everything you do that is NOT inside a box and that depends on just one word: indispensable.
Back2Basics: Four drivers of positive professional brand perceptions
by Mark Eardley. It’s marketing’s task to shape positive brand perceptions that will trigger engagements.
SA TV Ratings: DStv — primetime top 30 for Jan 2019
by MarkLives. The hottest primetime shows on DStv in South Africa revealed: TV ratings for January 2019.
Media Design: Assemble Papers, El Corno, Hacking Finance, TIME
Shane de Lange’s weekly analysis of media design from South Africa and around the world.
Market Research Wrap: Connecting with the multitasking generation
by MarkLives. Joe Public Shift’s “Generation Fluid” and BRP’s “2019 Special Report – Personalization”.
Clicks ’n Tricks: Time to ‘fyre’ the influencers?
by Charlie Stewart. There is a growing concern about the power of influencers.
SA TV Ratings: SABC 3 — primetime top 20 for Dec, Nov 2018
by MarkLives. The hottest primetime shows on SABC 3 in South Africa revealed: TV ratings for December and November 2018.
#Campaigns: Sounding out Mastercard’s modern brand identity
by Carey Finn. Why the new signature melody has industry cranking up the volume.
Thinking B2B: The seven key principles of B2B ATL
by Warren Moss. ATL has a big role to play in B2B marketing but it serves a completely different function than it does in B2C.