by MarkLives. The hottest primetime shows on SABC 2 in South Africa revealed: TV ratings for January 2019.
Author archives: Simone Puterman
#SPOTLIGHT: Workplace harassment in adland a growing concern
by Cathy Dippnall. The creative industry has its share of toxic relationships and ruthless account executives, and it’s not unusual to hear that “it goes with the territory”.
Design Culture: Reviving graphic-design craft — David Carson interview
by Shane de Lange. David Carson has been a key figure within graphic design, which is why the recent release of Nuwork.collage001 is so significant.
Clicks ’n Tricks: Domino’s forced to open eyes to blind customers
by Charlie Stewart. A US appeals court ruled recently that Domino’s Pizza needed to make its website and app accessible to blind people.
Gestalt: The importance of customer-centric marketing
by Leeya Hendricks. Customer-centricity is a major departure from traditional marketing approaches led by product and brand.
Market Research Wrap: Cannabis to disrupt, transform consumer industry
by MarkLives. Euromonitor International’s “Here Comes Cannabis” and Kantar TNS’s “Touchpoints” for the PRC.
Stan Lee & Spike Lee — the power of nuance in narrative
by Ismail Jooma. The best strategists can identify and translate an insight into a narrative that’s not only relevant to the consumer but imbued with nuance.
Thinking B2B: B2B — from marketing to business conversations
by Warren Moss. Today the B2B buyer understands more about what solutions are available than ever before.
The Power Report: Marketing, plain language & the law
by Megan Power. It’s no accident that South Africa’s consumer protection legislation insists on the use of plain language.
What’s the holy grail of marketing?
by Prakash Patel. If the customer is the single most-important asset to a company, who in your business knows who they are, their value and who’s looking after them?