by MarkLives. The hottest primetime shows on SABC 3 in South Africa revealed: TV ratings for January 2019.
Author archives: Simone Puterman
#BrandFocus: Vodacom’s Mokgwatsane on 2019’s macrotrends
by Sabrina Forbes. There are three macrotrends facing the market globally and locally, believes Abey Mokgwatsane, Vodacom head of brand.
Kate Skinner — keeping an eye on the fourth estate
by Carey Finn. The executive director of Sanef says it’s time for a media-ethics inquiry.
Brands & Branding: Reputation risk to inform decisions
by Grace-Anne Belger. Proactively planning for a reputational crisis is half the battle won.
Media Design: AdBusters, Broccoli, Cannibale, MAD, Newsweek, Kubrick
Shane de Lange’s weekly analysis of media design from South Africa and around the world.
African Echo: Ghana’s unique relationship with the world
by Lesego Thomas. In Ghana, success is shown in how regularly people engage with, and consume, international brands.
Market Research Wrap: Seven types of SA cricket fans
by MarkLives. Nielsen Sports’ “Fan DNA” for Cricket South Africa; and Pew Research Center’s “Mobile Connectivity in Emerging Economies”.
Media Redefined: The dangerous new power of media agencies
by Martin MacGregor. The priority of efficiency over effectiveness is something that has been bothering me since I’ve been adland — and it’s getting worse.
FastFoward: The future of power
by Marguerite Coetzee. The time into which a generation is born shapes the way that they view the world, and the impact they make on the world.
Dear Radio: The question of world-class radio
by Paulo Dias. If you’re a regular radio listener or advertiser, how do you know that your chosen station is world-class?