Simone Puterman, author at MarkLives.com

Agency Life: Everybody’s favourite target audience

railway-platform-mind-gap courtesy of Pixabay

by TJ Njozela. This whole generation shandies can be confusing, but it really helps brands talk to the right group to get them to cop their product.

Winners: Bookmarks 2019

by MarkLives. There were 142 winners announced on Thursday night at the 11th Annual Bookmarks rewarding excellence in digital and recognising the powerful impact interactive has on the overall marketing mix.

An Accountant in Adland: Who should be brave? [S1 E2]

board-slate-blackboard-font courtesy of Pixabay

by Siwe Thusi. The word “brave” has come up lot in the professional conversation circles I’ve found myself in.

Media Design: COLORS, Design 360°, Kagenna, Urban Omnibus

Shane de Lange’s weekly analysis of media design from South Africa and around the world.

BREAKING: Distell appoints Publicis Groupe as well

by MarkLives. Publicis Groupe has been appointed to the second tranche of Distell brands.

The Martini Shot: The balancing act of negotiation

hand-hands-shaking-hands-woman-man-hand courtesy of Pixabay

by Bobby Amm. One of the important activities of industry associations is to facilitate negotiations between their respective members.

Market Research Wrap: Mini wireless earbuds driving growth

by MarkLives. Arizton’s “True Wireless Headphones Market — Global Outlook and Forecast 2019–2024” and Forrester’s “The Future Of Department Stores: AD&D Imperatives”.